Best Real Estate Lead Generation Companies

Real estate lead generation is an important aspect of success for any real estate business. It can be challenging to determine which companies provide the best services in terms of quality and cost-efficiency. This article aims to review some of the top real estate lead generation companies, providing insight into their different offerings and evaluating their effectiveness.

In order to make a more informed decision when selecting a real estate lead generation company, it is essential to understand what they offer and how they differ from one another. To this end, this article will cover both established industry players as well as up-and-coming competitors.

Furthermore, each company’s features, such as customer service support or pricing models, will also be evaluated so that readers are able to identify the right partner for their business needs.

Zillow Premier Agent

Real estate lead generation is an essential part of a successful real estate business. Zillow Premier Agent is one of the most popular and effective solutions for agents to acquire leads from potential clients who are looking to buy or sell property.

This service provides cutting-edge technology that allows users to customize their searches, targeting specific criteria based on location, price range, number of bedrooms and more. Furthermore, it gives access to top quality listings as well as detailed property information such as photos and videos.

Zillow Premier Agent also offers powerful lead engagement tools that allow agents to effectively reach out and connect with potential customers through personalized email campaigns, automated text messages and live chat sessions. Agents can track customer interactions over time using its built-in analytics dashboard to monitor conversion rates and make improvements in their processes accordingly.

Moreover, this platform enables agents to stay up to date with industry trends by providing them with daily alerts about newly available properties on the market.

The combination of advanced Property Search features alongside Lead Engagement capabilities makes Zillow Premier Agent a must have tool for any real estate agent looking for reliable lead generation services. With an intuitive interface, comprehensive data insights and marketing automation tools at your disposal – this solution will help you maximize your ROI while finding new prospects quickly and efficiently.

Realtor.Com is one of the most popular real estate lead generation companies in the market, offering agents a range of services for generating leads.

Agents looking for leads can easily find them on, as the platform allows for a tailored search for suitable prospects.

The cost of using’s services may vary depending on the agent’s needs, but it generally includes a commission for any leads generated.

As such, can be a cost-effective way to generate leads for agents.

Finding Agents On Realtor.Com is one of the most popular websites for agents to list and market their properties, allowing them to cast a wide net for potential leads.

Finding an agent on is relatively simple; users can search by location and criteria such as experience level or specialties in order to find the best fit for their needs.

Agents can also take advantage of social media platforms like Facebook and Twitter to engage with potential clients, as well as online reviews from satisfied customers that are available through sites like Yelp or Google Reviews.

It’s important to choose an agent that has years of experience and knowledge about the area they serve, so it is recommended that buyers peruse any information provided before making a decision.

Ultimately, having access to real estate lead generation companies on provides prospective homebuyers with multiple options when searching for the right agent.

Cost Of Realtor.Com Services

When it comes to real estate lead generation, is an invaluable resource for agents and buyers alike. Agents can take advantage of its vast array of services in order to generate leads and cultivate relationships with potential clients.

However, there are certain costs associated with using that need to be taken into consideration when budgeting for a property purchase or sale. Property taxes and mortgage rates may vary depending on the location of the property, so these should be factored in as well when assessing the cost of using’s services.

In addition, agents may incur additional fees if they choose to use specialized listing tools or marketing campaigns available through the platform. Ultimately, understanding how much one might spend by utilizing will help ensure successful lead generation efforts while staying within budget constraints.


Having explored, the next real estate lead generation company to consider is Boomtown. This provider offers a comprehensive suite of services designed to help agents and brokers generate leads online.

Boomtown’s platform focuses on helping businesses create an effective presence in their local markets through online reviews, content marketing, website design and development, lead nurturing strategies, conversion optimization tools and more. The company also provides 24/7 client support for all its products and services.

From creating custom websites to developing powerful email campaigns, Boomtown gives agents the tools they need to generate qualified leads and close deals faster. Their technology-driven solutions are tailored to match each business’ unique needs – from start-up brokerages to established firms with multiple offices across the country.

Here are three key advantages offered by this service:

  1. Online Reviews: Boomtown helps clients increase their visibility by leveraging positive customer feedback posted on third party sites such as Google+ or Yelp!

  2. Lead Nurturing: Automated emails sent at specific intervals keep customers engaged while giving them additional information about your products or services

  3. Conversion Optimization Tools: Analyze data generated from web visits to improve clickthrough rates and conversions

  4. A/B Testing: Test different versions of webpages, ads, emails, and other content to measure which version is most effective in achieving desired outcomes.


HomeLight is a real estate lead generation company that utilizes powerful property analysis tools and sophisticated lead scoring models to enable agents to connect with their ideal clients. This innovative platform has revolutionized the way leading companies in the industry identify promising leads and convert them into closed deals.

One of HomeLight’s most popular services is its comprehensive Property Analysis, which provides valuable insights for both buyers and sellers. With this tool, users can access detailed information about the comparable properties sold in their area from the last 3-6 months and use it to make informed decisions when pricing or purchasing a home. Additionally, by leveraging advanced algorithms, HomeLight’s Lead Scoring technology allows agents to quickly sort through thousands of potential prospects to find those who fit their criteria. This helps ensure they’re targeting only qualified leads who have high likelihoods of converting into clients.

The combination of these two features makes HomeLight an attractive option for real estate professionals seeking efficient lead generation solutions that are tailored specifically for their business needs. Through its user-friendly interface and intuitive functionality, HomeLight offers an all-in-one solution that gives agents the resources necessary to succeed in today’s increasingly competitive marketplace.

Real Geeks

Real Geeks is one of the leading real estate lead generation companies that offers a comprehensive suite of products and services. The company focuses on building relationships and cultivating leads through discussion groups, email campaigns, as well as automated lead nurturing systems. Its core mission is to help agents convert leads into successful sales by providing personalized customer service and support.

One of Real Geek’s most popular features is its “Lead Discussion Groups” which allow agents to engage with potential customers directly in order to build trust and foster relationships. These discussion groups are hosted via video chat platforms like Zoom or Skype, enabling agents to answer questions about properties, discuss needs and wants, educate clients about their options, and provide valuable insights about areas they may be interested in purchasing property in.

Additionally, Real Geeks provides an intuitively designed CRM system that helps users track progress throughout the entire sales process from initial contact all the way through closing deals. It also includes powerful tools for automating lead nurturing processes such as segmentation based on user preferences or behaviors so agents can customize emails accordingly with just a few clicks. This allows them to spend less time manually managing their accounts while still delivering highly customized content tailored specifically towards each individual consumer’s interests.

Market Leader

Market Leader is a real estate lead generation company that provides cost effective solutions for agents and brokers. It has been consistently delivering high-quality leads since its inception in 1999, making it one of the most reliable providers in this space.

As such, Market Leader can be compared to an oasis in a desert, offering hope where there was previously only barrenness. This platform offers various packages tailored according to individual needs; with all plans providing access to their cutting edge CRM system enabling sales professionals to optimize their customer relationships and increase conversion rates.

Furthermore, they have well thought out marketing tools like email campaigns, retargeting ads and social media posts which help generate more leads while optimizing time spent doing so. The level of detail provided by each lead is also unmatched due to its AI-powered integrations allowing users to gain insights about potential customers and better understand them.

This helps agents prioritize leads based on quality and make sure that resources are being allocated effectively when engaging prospects. Additionally, features like automated follow ups further enhance lead management capabilities ensuring maximum efficiency from every campaign undertaken through Market Leader’s services.


Zurple is a real estate lead generation company that focuses on using targeted ads and social media to generate leads. It offers comprehensive marketing solutions for buyers, sellers, investors and agents in residential markets across the United States.

Their platform uses machine learning technology to target potential customers based on their interests and preferences. This allows them to tailor their marketing campaigns to specific audiences and ensure maximum reach. Additionally, they provide detailed analytics so users can understand how effective their efforts have been at generating leads.

Their services are designed to be cost-effective while still delivering high quality results. They offer a variety of options including paid search engine optimization (SEO), display advertising, retargeting, email marketing, mobile advertising, video production and more. All these tools allow Zurple to build stronger relationships with prospects and increase chances of converting them into paying clients.

Furthermore, they also provide customer service support which ensures all queries are dealt with promptly and efficiently.

With over 10 years’ experience in the real estate industry, Zurple has established itself as one of the leading providers of digital marketing solutions for real estate professionals looking for ways to grow their business quickly and effectively. From SEO strategies to creating highly engaging content pieces – they bring together advanced technologies with proven techniques that help optimize online presence and drive better results from lead generation activities.

Agent Fire

Switching swiftly from Zurple to Agent Fire, the real estate lead generation expert is presented with a powerful platform designed specifically for agents. Its agent-oriented approach provides marketing strategies tailored to the individual agent’s needs and expectations.

Offering an array of features such as:

  • Customizable landing pages
  • Automated campaigns
  • CRM integration

Agent Fire enables agents to save time by streamlining their lead capture process, while encouraging meaningful connections with potential clients. With this tool at hand, agents can create content that speaks directly to their ideal client and target specific audiences in order to maximize conversions.

This innovative company also offers personalized guidance and support so users can take advantage of all the benefits offered by its powerful platform. In summary, Agent Fire stands out as an effective solution for busy real estate professionals seeking automated lead generation tools.


Placester is a real estate lead generation company that has been around since 2012 and specializes in providing software solutions to agents, brokers, and developers. It offers various digital marketing tools such as website design, SEO optimization, email campaigns, property listings syndication, CRM integrations, and more.

Through the use of these tools, Placester helps generate leads for their clients by allowing them to capture potential customer data from real estate websites or through social media platforms like Facebook.

The technology used by Placester also allows its clients to create custom landing pages optimized for mobile devices which can be used to capture information from visitors on specific properties they may be interested in investing in. Additionally, Placester’s suite of products includes features like automated follow-up emails and text messages which help keep customers engaged with their brand long after the initial contact was made.

Overall, using Placester’s services can provide significant advantages for those looking to make an impact in the world of property investing. Not only does it offer a range of modern digital marketing strategies but also allows users to quickly capture valuable lead data without requiring any additional effort or time investment from their side.

Agent Image

Having discussed Placester in the previous section, this article now turns its attention to Agent Image.

A real estate lead generation company based out of Florida, Agent Image has been providing services since 2001. They specialize in relationship building and employ a variety of tactics such as:

  1. Social media engagement
  2. Tech trends for their clients’ websites
  3. Search engine optimization (SEO) for maximum visibility online

In addition to these strategies, they also offer content marketing plans that involve data analysis and creative networking ideas which can be used to increase leads conversion rates.

Their team is highly experienced when it comes to developing comprehensive marketing plans along with branding strategies designed to make an impact on potential customers. Furthermore, their knowledge in the sphere of digital advertising allows them to provide even more options tailored to each individual’s needs.

Agent Image goes beyond merely creating effective campaigns; they use up-to-date technology solutions combined with analytics tracking capabilities so they are able to accurately measure results and optimize future efforts accordingly. This makes them one of the most reliable and trusted companies within the industry today.

Their commitment to customer service ensures that all clients will receive quality advice and assistance throughout the entire process from start to finish – thus making it easier than ever before for businesses seeking successful lead generation companies who truly understand how best to leverage modern digital tools available today.


The modern real estate market is competitive, and requires lead generation companies to stay ahead of the curve.

The top 10 best real estate lead generation companies have been identified as Zillow Premier Agent,, Boomtown, HomeLight, Real Geeks, Zurple, Agent Fire, Placester, Agent Image and more.

Each company offers unique services that can give agents an edge in their marketing efforts.

From dynamic websites to powerful tools for managing leads and nurturing customers through complex home-buying processes; these cutting-edge solutions provide comprehensive support for creating new opportunities in the industry.

With unprecedented access to data insights and innovative technologies at their fingertips, agents are empowered with the resources they need to take their business to the next level.

Investing in a quality lead generation company will help ensure success in today’s fast paced market.

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