Simple Sugars Shark Tank Update

Simple Sugars, an innovative skincare company founded by entrepreneur Lani Lazzari, recently appeared on ABC’s hit show “Shark Tank.” On the show, entrepreneurs seek funding from a panel of potential investors in order to continue or expand their businesses. After presenting her business proposal and product line to the Sharks, Lazzari secured a $100,000 investment from two of them – Robert Herjavec and Lori Greiner.

This article examines how Simple Sugars has progressed since appearing on Shark Tank and what it means for the future of this up-and-coming brand.

Simple Sugars is best known for its natural, hypoallergenic products that are specifically designed to nourish sensitive skin. The company’s signature scrub was developed after Lazzari experienced severe eczema caused by allergies as a child. She then created an all-natural body scrub which became highly sought after due to its gentleness and effectiveness at soothing delicate skin conditions.

Since its launch in 2010, Simple Sugars has seen tremendous success both online and within retail stores nationwide.

Simple Sugars Overview

Simple Sugars is a skincare company that has been gaining traction since its appearance on the popular ABC television show Shark Tank.

Founded by entrepreneur Lani Lazzari, Simple Sugars offers all-natural and vegan skin care products for people of all ages.

With ingredients such as brown sugar, almond oil, jojoba oil, and coconut oil, users can expect to have softer, smoother skin with each use.

The packaging used by Simple Sugars is unlike any other in the industry: it’s green!

By using recycled materials like paperboard boxes, recycled plastic tubes, and aluminum caps instead of traditional plastics, they are able to minimize their environmental impact while still providing customers with quality products.

This makes them one of the few companies committed to sustainability without compromising product quality.

Simple Sugars has seen success due to its unique approach to product development and commitment to creating an eco-friendly line of skin care items.

The combination of natural ingredients in high performing formulas paired with environmentally conscious packaging has attracted customers from all walks of life who desire gentle but effective solutions for their skin needs.

Through hard work and dedication within just years after appearing on Shark Tank, Simple Sugars now stands as an innovative leader in the beauty industry.

Company History

Simple Sugars was founded in 2009 by entrepreneur Lani Lazzari. The company quickly grew and became a success, expanding from a single store in Pittsburgh to distribution in over 4,000 stores nationwide by 2014.

In 2015, Simple Sugars appeared on Shark Tank, where Lazzari secured a $100,000 investment from Robert Herjavec. Since then, Simple Sugars has achieved a total of over $4 million in revenue.

In 2018, Simple Sugars was acquired by beauty and wellness brand eos, a Unilever company. The financial details of the acquisition were not disclosed. Today, Simple Sugars products are sold in over 10,000 store locations across the United States.


When Simple Sugars first launched in 2009, its founders had a vision of creating all-natural skin care products specifically tailored to women’s needs. Their entrepreneurial journey began with an investment from family and friends and the development of their initial branding strategies that focused on customer loyalty.

In 2013, they made their debut appearance on ABC’s Shark Tank where they successfully secured a deal with Daymond John for $100K. This gave them the opportunity to expand into bigger business and introduce new products such as body scrubs, lotions and bath soaks. They also built upon existing initiatives by revamping their online platform which allowed customers to get personalized product recommendations based on their preferences and skin type.

Over the years, Simple Sugars has continued to innovate more effective products while staying true to their core mission: providing clean skincare solutions without compromising quality or safety standards. From humble beginnings fueled by passion and determination, what started out as two sisters running a small business is now an internationally recognized brand that continues to grow each year.


Since their appearance on ABC’s Shark Tank, Simple Sugars has seen a significant expansion in its operations. Through investment and the continued development of their branding strategies focused around customer loyalty, they have been able to introduce new products such as body scrubs, lotions and bath soaks while also revamping their online platform into a personalized product recommendation system based on skin type.

This allows customers to get tailored advice that is specific to them when selecting their skincare solutions. Additionally, Simple Sugars continues to strive for innovation with effective yet safe products that adhere to safety standards without compromising quality. Their growth over the years proves how far they have come since 2009, where it was just two sisters running a small business.

Now internationally recognized, Simple Sugars remains dedicated towards upholding their core mission of providing clean skincare options that are accessible to all women.


Simple Sugars’ financials have continued to grow since their appearance on ABC’s Shark Tank.
With the investment they obtained from there and a successful pricing strategy, cash flow has increased significantly over the years.

A key factor in their success is the focus on customer loyalty; customers appreciate that Simple Sugars provides clean skincare options that are accessible to all women at reasonable prices.
As such, this has allowed them to continue to expand operations and introduce new products.

This includes body scrubs, lotions and bath soaks while also revamping their online platform into a personalized product recommendation system based on skin type.
It is clear that thanks to sound financial decisions and effective branding strategies, Simple Sugars continues to make strides towards becoming an internationally recognized brand with quality yet safe products that adhere to safety standards without compromising value for money.

The Moment Of Truth: Appearing On Shark Tank

Simple Sugars was featured on Shark Tank, a popular business-oriented reality show. The product is an all natural skin care line that caters to those with sensitive skin conditions such as eczema and psoriasis.

The team behind Simple Sugars proposed the idea of expanding their reach by creating a comprehensive branding strategy to increase customer engagement. The Sharks were impressed by the company’s mission and vision for growth, but some questioned whether this would be achievable given its current infrastructure.

To address these concerns, the team presented data which showed how they had managed to grow at incredible rates over the past few years despite limited resources. They also highlighted how their core values enabled them to stay true to their mission statement while still providing quality products and services.

The presentation ended successfully with three sharks investing in the brand: Robert Herjavec, Barbara Corcoran, and Kevin O’Leary. With this investment, Simple Sugars now has access to more capital and additional resources necessary for executing a successful marketing plan across multiple platforms.

This will enable them to spread awareness of the brand through various channels including social media campaigns and influencer partnerships; further increasing customer loyalty and satisfaction.

Impact Of Appearing On Shark Tank

Simple Sugars, a skincare company that produces all-natural products, recently appeared on ABC’s hit show Shark Tank. The appearance had an immediate and profound effect on the company’s growth trajectory.

The brand had already established itself as a major player in the competitive landscape but was looking to secure additional capital for expansion. Through their pitch on Shark Tank, Simple Sugars managed to capture the attention of investor Mark Cuban who offered them $200,000 for 33% equity in the business.

This infusion of capital allowed Simple Sugars to further develop its branding strategy and make strides towards becoming one of the leading names in natural skin care solutions. By leveraging Mark Cuban’s investment and high profile status, the company has seen massive success over the past year with sales increasing by more than 400%.

They are now available at retailers such as Target and Walmart which is helping drive global reach for their product line. With continued innovation and strategic partnerships, it looks like Simple Sugars will remain atop of the skincare market for years to come.

The Simple Sugars Product Line

Simple Sugars is a line of sugar scrubs, bath melts and moisturizers produced with all-natural ingredients.

The product line is free of parabens, sulfates and phthalates and is produced with plant-based and organic ingredients.

Consumers report a variety of benefits from using the product line, including improved skin hydration, exfoliation, renewal and softening.

Simple Sugars is available in a variety of packaging options, including single-use pouches, tubs, refill bags and travel-size containers.

The product line is offered for purchase online and in stores, making it accessible to a wide range of consumers.

The company also provides ‘Simple Rewards’, a loyalty program that offers discounts and exclusive offers to customers.

Product Ingredients

The Simple Sugars product line is focused on providing natural alternatives to the traditional skin care products.

The company makes a variety of different body scrubs and moisturizers that are made with all-natural ingredients, such as sugar, salt, coconut oil, and essential oils.

All of these ingredients are sustainably sourced from various suppliers around the world who adhere to stringent sustainability practices.

These sustainable sources also ensure that no artificial or synthetic additives are used in any of their products.

Moreover, each ingredient is carefully selected for its known benefits to the skin health and overall well being.

In addition to using only natural ingredients in their products, Simple Sugars has taken measures to reduce their environmental impact by integrating an extensive recycling program into their operations.

This includes a focus on reducing packaging materials while still ensuring customer satisfaction through effective shipping methods.

They have also implemented energy efficient lighting in their facility which helps them conserve electricity usage throughout the year.

Overall, Simple Sugars takes pride in offering high quality skin care products that use only natural ingredients that come from sustainable sources.

Their commitment to protecting the environment further reinforces this message and shows how serious they are about maintaining healthy standards when it comes to producing their goods ethically without sacrificing quality or safety.

Benefits Of Use

The Simple Sugars product line offers a variety of benefits to users, as it is designed with natural ingredients and sustainable sources.

The use of these products can provide many advantages for skin health, such as improved moisture retention and fewer signs of irritation or dryness.

Furthermore, the commitment to environmental sustainability is evident in their extensive recycling program and energy efficient lighting systems.

This indicates that they are dedicated to caring for both people’s skin and the environment at the same time.

As such, customers can be sure that when using Simple Sugars products, not only will they benefit from healthier looking skin but also contribute towards reducing global emissions caused by traditional skin care production methods.

Packaging Options

The Simple Sugars product line also stands out for its packaging options. The brand focuses on branding strategies that are not only attractive but also have a positive environmental impact.

This includes the use of certified recycled paper and soy-based inks, as well as eco-friendly plastic containers made from renewable sources such as sugarcane or cornstarch. Furthermore, they have implemented a zero waste system to ensure any excess material is reused or responsibly disposed of.

As part of their commitment towards environmental sustainability, this helps reduce global emissions caused by traditional skin care production methods. Moreover, customers can be sure that when using Simple Sugars products, not only will they benefit from healthier looking skin but also contribute towards reducing their own footprint in the world.

Expansion Plans Post-Shark Tank

Simple Sugars experienced a significant boost in public awareness and customer loyalty after appearing on the show Shark Tank. As a result, they were able to expand their operations with more confidence that people would recognize their brand. They implemented several strategies which focused primarily on increasing their visibility through targeted marketing campaigns and digital branding initiatives.

The Small Business Administration reported that Simple Sugars had grown by 200% since appearing on the show due to increased investment into their infrastructure and new marketing efforts. Their strategy involved utilizing social media platforms such as Instagram, Twitter, and Facebook to reach potential customers while also creating content designed for existing users of the product.

This allowed them to build relationships with current customers, grow an online presence, and increase overall customer loyalty. This growth created opportunities for Simple Sugars to secure additional investments from other businesses or venture capitalists who saw the value in what they have built over time.

The company was quick to capitalize on this newfound attention and has been actively pursuing bigger partnerships with larger companies in order to further expand its reach outside of just Shark Tank viewers. With all these developments, it is clear that Simple Sugars is well-positioned for success in the future.

Company Growth Since Appearing On Shark Tank

Since appearing on Shark Tank, Simple Sugars has experienced an increase in revenue and investment opportunities.

The company’s wide range of facial and body scrubs have gained significant traction in the market and have been a major contributor to their success.

The business has also seen an influx of new investors, eager to provide capital to help the company grow.

These investments have opened up new possibilities for Simple Sugars, and laid the groundwork for further growth and expansion in the future.

Increased Revenue

Since its appearance on Shark Tank, Simple Sugars has seen immense growth in revenue and customer base. The company’s marketing strategies have been highly successful due to the positive customer feedback they have received.

Customer loyalty programs and discounts offered by Simple Sugars have enabled them to create a strong presence online as well as draw customers from other sites, leading to increased sales. By investing heavily in digital advertising and providing superior customer service, Simple Sugars continues to expand their reach.

They also make use of social media platforms such as Instagram, Facebook, SnapChat and Pinterest for promotional campaigns which further increase their visibility among potential customers. With each passing year, the company is seeing an ever-growing fanbase that contributes significantly towards higher revenues for Simple Sugars.

Investment Opportunities

Following its success on Shark Tank, Simple Sugars has become an attractive investment opportunity for potential investors.

The company’s marketing strategy of providing superior customer service and discounts have enabled it to capture a larger market share in the industry.

Additionally, their strong presence on various social media platforms as well as digital advertisement campaigns are also driving more customers towards them.

This increased demand has led to higher revenues and profitability which make Simple Sugars an appealing prospect for interested parties.

With this in mind, they continue to explore new ways to attract investments that can be used to further expand their operations and reach new markets.

Profitability And Financials

Simple sugars, the vegan-friendly skincare line that appeared on ABC’s Shark Tank, has continued to experience substantial growth since making its debut.

Like a phoenix rising from the ashes, Simple Sugars’ retail strategy and pricing structure have been instrumental in driving increased sales and profits. The company’s business model of providing customers with an affordable yet high quality product was met with applause by both investors and consumers alike.

The key components of their approach include offering products at competitive prices while still maintaining healthy margins for their business. This attention to detail is what sets them apart from other companies in this space and is one of the major reasons why they have seen so much success since appearing on Shark Tank.

As a result of their savvy approach to pricing and retail strategies, Simple Sugars continues to be among the profitability leaders in their industry. Their ability to grow despite challenging market conditions speaks volumes about the strength of their brand and the dedication of those who are running it.

It appears as though there is no limit to what can be achieved if you have a great idea, put together a solid plan, and execute it with passion and purpose.

Challenges Faced By Simple Sugars

Simple Sugars, a cosmetic skincare company that began as an idea of entrepreneur Lani Lazzari’s in her high school kitchen, was featured on Shark Tank in 2013. The company has since grown to become one of the most popular natural cosmetics companies with products sold across the United States and internationally.

Despite its success, Simple Sugars faces many challenges due to changes in marketing strategies and product diversification.

One challenge is staying ahead of competitors by having a strong presence online while also maintaining their commitment to providing quality products. To do this, Simple Sugars must invest more in digital marketing platforms such as social media and search engine optimization (SEO). This requires understanding consumer trends, demographics, and new technologies available for advertising campaigns. Additionally, they need to focus on creating unique content that will attract customers who are unfamiliar with the brand.

Another issue faced by Simple Sugars is keeping up with ever-changing market demands through product diversification. Consumers expect variety when it comes to beauty products today; therefore, expanding into different categories can help meet customer needs better than before. For instance, launching vegan or organic versions of face wash could be beneficial for those looking for natural alternatives without harsh chemicals. Moreover, introducing more color options for foundations can provide further customization for consumers depending on their skin tone and complexion needs.

Despite these obstacles standing in the way of continued growth and expansion at Simple Sugars, there are still plenty of opportunities to improve visibility among potential customers and secure long-term sustainability.

What The Future Holds For Simple Sugars

The story of Simple Sugars is one that can be likened to a seedling taking root and growing into a grand old tree. After appearing on the widely popular show ‘Shark Tank’, the small business has had an incredible journey of success and growth.

Following their appearance on the show in 2013, Simple Sugars began utilizing its newfound fame as well as implementing creative marketing strategies to expand its customer base. As part of this effort, they have partnered with many influential organizations such as Whole Foods Market and Nordstrom, giving them access to a much larger audience while at the same time allowing them to showcase their products around the world.

Simple Sugar’s goal was never just about getting famous or making money; rather it was about understanding people needs and creating something special for them. This focus allowed them to create quality products which not only made customers happy but also kept bringing more people back for more.

Their commitment to customer satisfaction through offering exclusive discounts and loyalty programs helped keep their loyal fan base alive even during tough times.

Today, Simple Sugars continues to grow bigger and better each day, striving every single moment towards achieving greater heights in terms of both product innovation and customer service. With new plans being introduced continuously, there is no doubt that this remarkable organization will continue pushing boundaries across multiple industries over the years ahead.


The success of Simple Sugars since appearing on Shark Tank has been nothing short of incredible.

From the initial investment, to a huge expansion in their product line and customer base, it is clear that this company is headed for big things.

Their innovative approach to skincare products has set them apart from other companies in the industry and positioned them as leaders in the market.

With continued hard work and dedication, there is no telling how far they can go!

It seems almost certain that when looking back at Simple Sugars’ journey, people will marvel at just how much impact their appearance on Shark Tank had on their trajectory towards becoming one of the most successful skin care brands today.

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