Top 15 Edward Jones Competitors & Alternatives

Investing in the stock market has become a popular way for individuals to save for retirement, with Edward Jones being one of the most recognizable brokerages.

As such, it is important for investors to understand potential competitors and alternatives when considering whether or not an investment account at Edward Jones is right for them.

This article will analyze 15 firms that are either direct competitors or provide similar services as Edward Jones and discuss their advantages over other types of investments.

The analysis will consider each firm’s background information, fees, customer service ratings, and user experience so as to better aid customers in making informed decisions about where they should invest their money.


Ameritrade is a prominent US-based online broker, offering automated trading and commission fees on stocks and options. It stands out from the competition due to its advanced technology, which facilitates robust research capabilities and real-time streaming quotes.

In addition, Ameritrade’s mobile app provides access to account information and other related services, including tracking of market data in various formats such as graphs, tables and charts. Furthermore, it has several features that are designed to help investors make informed decisions with ease. These include comprehensive portfolio management tools, customizable alert settings and an intuitive user interface.

Moreover, Ameritrade’s customer service team can be reached 24/7 via phone or live chat support for any queries or concerns. All in all, these state-of-the art features provide easy access to traders who wish to take advantage of trade opportunities quickly without incurring hefty commissions from traditional brokers.

With this offering, Ameritrade remains one of the top alternatives for Edward Jones customers looking for low cost brokerage solutions.


Vanguard stands out as a titan among discount brokers, renowned for its online trading capabilities and services. Boasting nearly $6 trillion in assets under management, they are arguably one of the most influential financial institutions within the industry. Their low-cost investment model sets an unparalleled standard when it comes to providing investors with access to stocks and other securities at competitive prices.

The Vanguard Group is widely known for offering some of the lowest commissions available on stock trades, typically charging only around $7 per trade regardless of account size or activity level.

Furthermore, their customer service team provides convenient access through multiple channels including phone, email and live chat support, allowing clients to get quick answers to questions related to accounts or investments 24 hours a day. The company also offers educational resources such as videos and webinars that can provide valuable insights into both investing basics and more advanced topics like retirement planning or portfolio diversification strategies.

Beyond this, Vanguard’s suite of tools includes powerful software applications that give customers real-time analytics about their portfolios and provide key indicators about market trends so traders can make informed decisions about where to invest their money. From tax optimization features to integrated risk analysis options – Vanguard has something for everyone who wants to be successful in the world of finance.

Charles Schwab

  1. Charles Schwab is a leading provider of financial services, offering a wide range of investment and trading options.

  2. Established in 1973, Charles Schwab provides access to a variety of investments, including stocks, bonds, mutual funds, and ETFs.

  3. Charles Schwab is a full-service brokerage firm, providing trading, investment advice, and portfolio management to individual investors, as well as institutional investors.

  4. Charles Schwab is one of the top 15 Edward Jones competitors and alternatives, offering a wide array of services and products geared towards both individual and institutional investors.

  5. Charles Schwab’s services include online trading and investing, as well as access to financial advisors and research tools.

  6. Charles Schwab is committed to providing clients with excellent customer service, a wide range of investment options, and competitive pricing.

Charles Schwab

Charles Schwab is a renowned American financial services company that provides investment advice and brokerage services to individuals, small businesses, and institutional clients. Founded in 1971 by Charles R. Schwab, the company has grown to become one of the largest discount brokers in the United States with over $3.4 trillion in client assets as of 2019.

Among its competitors are some of the top names in the industry such as Edward Jones, Fidelity Investments, TD Ameritrade, E*TRADE Financial Corporation (NASDAQ: ETFC), Vanguard Group Inc., Merrill Edge Investing & Retirement Platforms and UBS Financial Services.

With regard to cost comparison, Charles Schwab is competitive when it comes to fees associated with their offerings; however there may be other companies who can offer lower rates for certain types of transactions or investments. They also provide portfolio analysis tools which allow investors to view performance metrics and make informed decisions about their portfolios. Additionally they have an extensive range of resources available including educational articles and videos on various topics related to investing and finance.

Investors looking for alternatives to Charles Schwab should consider factors such as account minimums, commission schedules, customer service levels and product selection when selecting the best provider for their needs. Furthermore research into past performance records can help inform decision-making regarding potential investments offered by each provider.


Investing is a key component of financial planning that should not be taken lightly.

Charles Schwab offers investors tools and resources to help them make informed decisions about their investments.

Through the company’s portfolio analysis, investors can view performance metrics and utilize diversification strategies in order to reduce risk while maximizing returns.

Customers also have access to educational articles and videos on various topics related to investing as well as customer service teams available for support when needed.

Ultimately, selecting an investment provider requires careful consideration of factors such as cost structure, product selection, account minimums, commission schedules, and customer service levels before making any final decisions.


In addition to investing, Charles Schwab also provides customers with trading opportunities.

Day traders and margin traders can use the company’s platform for buying and selling securities.

The firm offers a variety of platforms such as its StreetSmart Edge tool that includes market analysis tools and news updates from leading sources.

It also provides access to multiple asset classes with competitive pricing structures and commissions on trades.

Customers are able to manage their portfolios in real time while staying informed by utilizing the latest research insights available through the platform.

Lastly, customer service teams offer support when needed or traders may opt for self-directed accounts which allow them full control over their investments without requiring assistance from brokers or advisors.


E*TRADE is a financial services company that provides retail investors with access to self-directed online investing and trading. It was founded in 1982 as one of the first electronic communication networks (ECNs) for stock traders, providing an alternative to traditional brokers.

The firm has since expanded its offerings to include banking products such as checking accounts, savings accounts, IRA’s and certificates of deposit. The E*TRADE platform allows users to manage their investments anywhere they have internet access via desktop computer or mobile device.

Their mobile app offers features like check deposits, bill pay and account monitoring while on the go. Additionally, customers can benefit from research tools such as analyst ratings, market commentary and portfolio management advice from experienced professionals. E*TRADE also offers competitive rates for many types of investments including stocks, bonds, options and mutual funds.

They provide 24/7 customer service through phone or email support for any product related inquiries.

Key benefits include:

  1. Accessible online investing and trading platform
  2. Comprehensive mobile app with convenient banking features
  3. Competitive rates for various investment types
  4. Professional guidance & research tools
  5. Dedicated customer service and support.


Fidelity is one of the largest and most successful investment firms in the world. It has a long history of providing high-quality services to its clients, including long term investing expertise and financial advice.

The company works with individual investors as well as institutions, offering low fees and an extensive range of products. Fidelity’s diversified product portfolio includes stocks, bonds, mutual funds, ETFs, options trading and retirement plans. In addition to these offerings, Fidelity also provides comprehensive education resources for novice or experienced investors alike.

The company’s research capabilities are particularly noteworthy; its team of analysts have been recognized by publications such as Barron’s and Kiplinger’s Personal Finance Magazine as among the best in the industry. This reputation was earned through rigorous analysis of thousands of companies across dozens of sectors around the globe.

Furthermore, their proprietary risk management system ensures that all investments are tailored according to each client’s specific needs and preferences.

Given its focus on long-term investing strategies and personalized service offering, Fidelity stands out from other competitors in this space. Its commitment to customer satisfaction has made it one of the leading providers in terms of both innovation and customer satisfaction ratings over time.

With decades worth of experience helping clients reach their financial goals successfully, Fidelity remains a trusted source for individuals looking for reliable guidance when making investing decisions.


Following Fidelity, Robinhood is a leading online broker offering commission-free trades and mobile investing. Their platform allows users to buy and sell stocks, ETFs, options and cryptocurrencies with no minimum account balance or funding requirements.

Robinhood was founded in 2013 by Vladimir Tenev and Baiju Bhatt as an alternative to traditional brokers that charged large commissions for every trade made.

The primary benefit of using the Robinhood app is its free stock trading system; there are no hidden fees or charges for buying or selling investments. Additionally, their intuitive user interface makes it easy for new investors to get started on the app quickly without feeling overwhelmed by complex information. Furthermore, the availability of options trading on the app has enabled more experienced traders to take advantage of advanced investment strategies such as spreads and straddles while avoiding costly commission fees. Finally, they offer real-time price quotes from market data providers like Nasdaq and NYSE American so investors can make informed decisions about when to enter and exit positions in volatile markets.

Robinhood’s services further include:

  • Mobile Investing: Users have access to all of Robinhood’s features right at their fingertips via the mobile app available on both Android & iOS devices.

  • Commission Free Trading: Unlike traditional brokers that charge hefty commissions per trade, Robinhood does not require any additional costs for placing orders through their platform.

  • Investment Research Tools: The company provides up-to-date news notifications and analysis tools designed to help investors stay ahead of the curve when making decisions regarding their portfolios.

  • Cryptoassets Trading: In addition to equities, users may purchase various types of cryptocurrency assets such as Bitcoin (BTC), Ethereum (ETH) etc., directly within their accounts.. As a result, Robinhood offers one of the most comprehensive platforms out there today for retail investors looking to capitalize on emerging asset classes without incurring steep transaction costs associated with other competitors in the space.


Acorns is a micro-investing app that simplifies the investing process for users. Founded in 2012, Acorns has grown to become one of the most popular investment apps on the market today, with more than 7 million users and $2 billion assets under management (AUM). This makes it an attractive option for those looking to diversify their portfolio or invest through 1031 exchanges.

The app allows you to automatically set aside spare change from your purchases into an investment account. You can also manage investments manually if desired, but Acorns does all the heavy lifting when it comes to tracking down optimal investments based on your risk tolerance and financial goals. The service charges a flat monthly fee starting at $1 per month, and depending on which plan you choose, you may be eligible for additional features such as tax loss harvesting and IRA accounts.

In terms of performance, Acorns delivers solid returns compared to other traditional robo-advisors. According to recent data, its long term portfolios have produced average annualized returns ranging from 6% – 8%, outperforming competitors like Edward Jones who offer similar services. Additionally, Acorn’s low fees make this platform extremely competitive in comparison to alternatives currently available on the market:

Comparison Acorns Edward Jones
Fees $1/month Up to 1.25%
Performance 6-8% 5-7% Minimum Account Balance $0 $2,500

Merrill Edge

Merrill Edge is a popular online broker that provides access to investments and financial services. It offers both self-directed trading, as well as guidance from Merrill Lynch Financial Advisors.

The firm’s explicit fees include commission rates which vary depending on the type of security traded, with stock trades costing $6.95 per trade and options costing between $0.75 to $3.50 per contract plus an additional $0.75 per contract fee. Mutual fund transactions are charged at a flat rate of $19.99 while exchange-traded funds (ETFs) have no transaction fees or commissions when purchased through Merrill Edge Market Pro or Cash Management Account programs.

Customers can benefit from research tools such as Morningstar Investment Research Reports, streaming market news and analysis via CNBC PRO, and free real-time quotes for all clients regardless of account size or number of trades placed in the past 12 months. Furthermore, investors also have access to more than 8,000 mutual funds with no load and no transaction fee along with bonds, CDs and other fixed income securities offered by dealers around the world through their network of partner firms including UBS Securities LLC and SunTrust Robinson Humphrey Incorporated.

When it comes to customer service support, Merrill Edge provides assistance over the phone 24/7 throughout the year along with live chat during certain hours daily except Sundays. Additionally, its mobile app allows users to track investments and monitor markets right from their smartphones or tablets using powerful analytical tools which makes managing finances simpler than ever before.

Ally Invest

As one of the top Edward Jones competitors and alternatives, Ally Invest offers a wide range of investment options to customers. This online broker is rapidly gaining traction due its low cost investing model, with no commission fees on stock trades and automatic investing capabilities. It’s like having your own financial advisor in the palm of your hand.

Investors can take advantage of several features that Ally Invest provides:

  • Security: High security standards ensure customer data is kept safe from unauthorized access or use. They also provide two-factor authentication for added protection.

  • Low Fees: Customers pay $0 commissions when buying stocks which makes it ideal for investors who are just starting out in their trading journey as well as veterans looking to save money.

  • Automatic Investing: Automated portfolios make it easy for customers to set up regular investments without any hassle or manual intervention.

The user interface has been designed keeping simplicity and accessibility at its core; making it easier than ever before for users to manage their assets with confidence and control. There are also plenty of resources available such as tutorials, webinars, educational videos and more to help beginner traders develop their understanding of the market quickly and easily.

All these tools enable users to make informed decisions about their investments, allowing them to maximize returns while minimizing risk levels.

Sofi Invest

Sofi Invest is a digital wealth management platform that was launched in 2018. The company provides users with access to automated portfolios of stocks and ETFs, as well as tools to monitor their investments.

Sofi Invest offers several advantages over traditional investment services such as Edward Jones. One advantage of Sofi Invest is its low fees; the service charges no commissions for trades, making it an attractive option for those who are cost-conscious or prefer not to pay high fees associated with other brokers.

Additionally, Sofi Invest has an easy-to-use interface designed to provide customers with an intuitive experience when managing their portfolio. Users can quickly review market performance and easily make changes if needed. Furthermore, Sofi Invest also offers additional benefits such as cashback on select purchases, free credit scores and reports, financial advice from advisors, and more.

These features allow investors to have greater control over their finances while still having access to professional guidance if desired. This makes it much easier for novice investors or those looking for extra support along the way. All these factors combine to make Sofi Invest one of the most competitive alternatives available to Edward Jones customers.


Overall, a comparison of the top 15 Edward Jones competitors and alternatives reveals that there are many reputable brokerage firms to choose from.

Each firm offers various services in terms of trading fees, investment options, customer service, research tools, and financial advice.

Ultimately, when selecting an online broker or investing platform it is important for investors to consider their individual needs and objectives before making a decision.

From Ally Invest’s low-cost trades to SoFi Invest’s intuitive mobile app, each firm provides distinct features which can cater to different investor profiles.

By carefully evaluating all available options, investors can find a suitable provider who will help them reach their long-term goals.

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