Tower Paddle Boards Shark Tank Update

Tower Paddle Boards is a company founded in San Diego, California with the goal of providing high-quality stand up paddle boards at an affordable price.

Since appearing on the ABC show ‘Shark Tank’ in 2013, the company has seen significant growth and success due to its innovative products, strong customer service, and focus on environmental sustainability.

This article will provide an update regarding Tower Paddle Board’s appearance on Shark Tank and their continued progress since then.

Tower Paddle Boards was founded by Stephan Aarstol with the mission of making stand up paddle boarding more accessible to everyone while still maintaining excellent product quality.

The company initially began as an online retailer that sold directly to consumers without any physical locations or retail partners.

After appearing on Shark Tank in 2013 and receiving an offer from Robert Herjavec, Tower Paddle Boards quickly saw tremendous growth in sales and recognition.

The History Of Tower Paddle Boards

Established in the year 2010, Tower Paddle Boards has become an integral part of the world’s largest boat rentals company. Started by CEO and co-founder Stephen Aarstol as a way to rent paddle boards to people on vacation, his idea quickly grew into one of the most sought after companies in the field.

Today, it is well known for its wide array of paddle classes that range from beginner level to expert. The brand gained widespread recognition when it was featured on Shark Tank in 2011, where they received a $150,000 investment from Daymond John.

This appearance gave them even more exposure and allowed them to start selling their products worldwide through various online retailers such as Amazon. As a result of this success, Tower Paddle Boards became one of the leading providers in outdoor recreation equipment related to watersports activities like stand up paddling (SUP).

In addition to its popular class offerings and top-of-the-line product line ups, Tower Paddle Boards also provides services such as SUP Yoga classes and coastal tours for customers who are looking for a unique experience out at sea. With over 200 locations across North America alone, there truly is something for everyone regardless if you’re just starting out or have been doing this activity for years.

The Vision Of Tower Paddle Boards

Tower Paddle Boards is a company that has revolutionized the paddle board industry. Founded in 2012 and featured on Shark Tank, Tower Paddle Boards offers innovative designs, quality performance products, and customer service that set them apart from other brands.

The vision of Tower Paddle Boards is to create an enjoyable experience for all customers who are passionate about paddle boarding. To fulfill this mission, Tower Paddle Boards offers alternative materials such as bamboo-reinforced boards and carbon fiber paddles which provide superior strength without adding extra weight. Additionally, they offer personalization options such as custom colors and logos allowing each individual to customize their board according to their own style.

This combination of innovation and customization provides customers with a one-of-a-kind product that meets their needs while still being affordable. By offering these unique features and services, Tower Paddle Boards continues to be at the forefront of the paddle board industry.

They strive to remain ahead of trends by continuously innovating new products designed to maximize enjoyment out on the water. Their dedication to providing top-notch customer service ensures each person will have a positive experience when purchasing or using any of their products.

Tower Paddle Boards’ Appearance On Shark Tank

With the ever-growing popularity of reality television, start-up companies have been taking full advantage by appearing on shows such as Shark Tank. Tower Paddle Boards is one such company that has made it to the big time with a successful appearance on the show in 2014.

Boasting an impressive customer experience and innovative marketing strategies, Tower Paddle Boards used its platform on Shark Tank to highlight their unique products which ultimately led to increased sales for the business.

The product range from Tower Paddle Boards includes inflatable boards and accessories perfect for beginners or experts alike. With this segmented approach, customers can find what they need easily while being presented with options tailored specifically to them. The user-friendly design allows even those unfamiliar with paddle boarding to enjoy themselves while also providing enough variety for experienced users who want more advanced capabilities. In addition, the team at Tower Paddle Board emphasizes an emphasis on safety through special materials and expertly designed features that ensure everyone’s safety whether at sea or in a calm lake environment.

Compounded with this attention to detail was their savvy use of online marketing strategies that allowed people all over the world access to their brand and products. By leveraging social media platforms like Instagram, YouTube and Facebook, they created buzz around their product line and drove up revenue drastically from before their appearance on Shark Tank.

This proved instrumental in helping grow awareness about stand up paddleboarding amongst new audiences as well as growing recognition for Tower Paddle Boards itself. As evidenced by their success story, it is clear that there are immense benefits when businesses invest resources into proper marketing plans.

The Offer From Robert Herjavec

On the show Shark Tank, Tower Paddle Boards received an offer from Robert Herjavec. After demonstrating their product and explaining the success of their business venture, they requested a $150K investment in exchange for 15% equity.

Robert’s offer came with multiple opportunities to explore new ideas and scaling strategies. He offered his expertise in marketing and capitalizing on the company’s momentum as well as invaluable connections within the industry:

  • His experience in e-commerce could help Tower reach a larger customer base online.

  • His involvement would ensure that each department had resources necessary for growth and sustainability.

  • He also proposed exploring international markets which would allow them to expand their reach even further.

Tower accepted Robert’s offer without hesitation, excited about what this partnership could bring to their brand. The team was confident in the potential of taking their business to new heights under his guidance. With this deal, Tower gained not only financial support but access to valuable networks and expertise – all essential components for long term success.

Expansion Of The Business

Tower Paddle Boards (TPB) is a San Diego-based company that manufactures and distributes stand up paddle boards. Founded in 2010, the business has grown rapidly over the past few years as it was featured on ABC’s Shark Tank in 2013. TPB received significant investment from Mark Cuban, which allowed them to expand their operations further.

In order to meet the increasing demand for their products, TPB implemented a number of strategies designed to facilitate growth. Firstly, they developed an effective branding strategy by leveraging social media platforms like Facebook, Twitter and Instagram to increase visibility and reach new customers. Secondly, they diversified their product range by introducing several new models with different sizes and designs. This helped them capture additional market share while also providing greater customer choice.

Lastly, they increased distribution channels through strategic partnerships with retail stores around the world. These efforts not only enabled TPB to build a global presence but also allowed them to strengthen existing relationships with current customers. All these initiatives have resulted in substantial revenue growth for Tower Paddle Boards since its appearance on Shark Tank, leading many industry analysts to believe that it will continue to be a successful business in the future.

The Continued Growth Of Tower Paddle Boards

The success of Tower Paddle Boards, as seen on Shark Tank in 2013, has been skyrocking ever since. Founder and CEO Stephen Aarstol quickly grew his business into a multi-million dollar company with the help of marketing tactics such as strategic partnerships, targeted media campaigns and word-of-mouth endorsements.

Today’s Tower Paddle Boards is an industry leader in the competitive world of stand up paddle boards. As the popularity of stand up paddle boarding continues to grow each year, so does the demand for high quality products from companies like Tower Paddle Boards.

The company prides itself on its commitment to innovation and sustainability; they are constantly developing new growth strategies to ensure their customers have access to some of the most advanced water sports equipment available today. Through comprehensive research and development initiatives, Tower Paddle Boards stays ahead of the competition by offering innovative designs that meet customer needs at every level.

Tower Paddle Boards has also used creative online marketing techniques to further expand their reach and build brand awareness around the globe. This includes creating content specifically tailored towards different audiences, leveraging social media platforms for promotions and giveaways, collaborating with influencers to share stories about their product, and engaging people through live events or webinars.

All these efforts have helped establish Tower Paddle Boards as one of the top brands in stand up paddle boarding worldwide.

Innovative Products And Services

Tower Paddle Boards has continued to grow and excel in the marketplace since their appearance on Shark Tank. They have done this by innovating products and services that truly set them apart from other competitors.

The company’s primary focus is providing a unique customer experience, which starts with creating an instantly recognizable brand identity. The Tower brand can be seen everywhere; from its website design, to product packaging, to even collaboration projects with influencers.

Every facet of the business seeks to provide customers with an unforgettable paddling experience. It offers exceptional quality boards as well as accessories such as carbon fiber oars, backpacks and travel bags for those who want to take their paddle boarding adventure further.

In addition, Tower also puts great effort into developing content related to water sports education and culture. This includes blogging about topics like “how-to guides” or lifestyle pieces that help promote healthy living through outdoor activities like stand up paddleboarding (SUP).

By doing so, Tower is able to engage current customers while attracting potential ones too – all inspired by the positive experiences associated with the brand’s name.

Environmental Sustainability Practices

Tower Paddle Boards is a company that recently appeared on Shark Tank and has gained significant attention for its innovative paddle boards. In addition to their unique designs, Tower Paddle Boards also focuses on environmental sustainability practices in order to ensure the health of our planet.

Green marketing is an important component at Tower Paddle Boards as they strive to reduce their impact on the environment. This includes utilizing sustainable materials when manufacturing their products such as recycled plastics, bamboo and cork decks. These materials are used instead of traditional foam or fiberglass options which require more energy-intensive production processes.

The use of these eco-friendly materials not only reduces emissions but also provides customers with durable and long lasting paddles boards. Moreover, Tower Paddle Board’s commitment to sustainability extends beyond the green marketing approach by engaging in charitable giving projects such as beach cleanups and ocean conservation initiatives.

Through this practice, the company hopes to help protect marine life while educating people about the importance of preserving natural resources for future generations. Thus, it is clear that Tower Paddle Boards takes great pride in setting higher standards for responsible consumerism and leading by example when it comes to living sustainably.

Positive Customer Reviews

Since appearing on the Shark Tank in 2014, Tower Paddle Boards has seen a positive impact on their business. The nationally-recognized brand received significant recognition after airing, including various appearances across news outlets and traditional media channels. This exposure exposed them to new audiences who may not have been aware of the company prior to the show’s debut. As such, they’ve experienced increased sales and customer loyalty as more people recognize their product offerings.

The appearance also helped Tower Paddle Boards gain valuable insights into how customers perceive their products and services. Through surveys conducted post-airing, it became evident that viewers were pleased with how transparent the founders were about their operations and values during their presentation. Additionally, many found the boards to be well designed for recreational use while providing optimal performance capabilities for advanced users alike.

These responses enabled Tower Paddle Boarders to better understand what makes them stand out from competitors in the same market space. By focusing on aspects like quality materials, superior craftsmanship, and unique designs – features that earned them an investment offer from Shark Mark Cuban – they are able to maintain high levels of customer satisfaction while continuing to build brand recognition within the paddle boarding industry.

Long-Term Goals Of Tower Paddle Boards

Tower Paddle Boards has seen a great deal of success since their appearance on Shark Tank. The positive customer reviews and high ratings speak for themselves, but there’s still more that the company plans to achieve in the future.

Long-term goals are set with an eye towards growth and sustainability of the business. To maintain success, Tower Paddle Boards will need to focus on developing effective marketing strategies as well as continuing to build a strong team.

This includes engaging customers through targeted campaigns, building relationships with influencers, and utilizing social media platforms to reach new audiences. Additionally, it is important for the company to continually invest in their team members by providing them with training opportunities and creating a culture where everyone feels valued and respected.

By focusing on these key areas, Tower Paddle Boards can continue its trajectory towards long-term success while staying true to its core values of offering quality products at competitive prices. With a commitment to innovation, collaboration, and customer satisfaction, they have positioned themselves well for sustainable growth into the future.


Tower Paddle Boards have been an incredible success since their appearance on Shark Tank. Robert Herjavec’s offer has allowed the company to expand and create innovative products that cater to a wide range of customers, while maintaining sustainability practices.

Their positive customer reviews are indicative of their commitment to excellence in both product design and service delivery. Tower Paddle Board’s long-term goal is clearly focused on remaining at the top of the industry by continuing to provide quality products and services that excite and delight its customers.

As a result, this business looks set for continued prosperity well into the future.

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