Trello Business Model | How Does Trello Make Money?

Trello is an online project management and collaboration tool that has quickly become a favorite among small businesses, teams, entrepreneurs, and freelancers.

This article will discuss the Trello business model and its various sources of revenue. It will explore how Trello makes money by analyzing the company’s monetization strategies and revenue streams.

The development of different tools for users to increase their productivity with Trello will be examined as well. Finally, this article will evaluate whether or not these methods are effective in helping the company generate income.

Overview Of The Trello Business Model

Trello is a successful data-driven business model that has seen impressive growth over the past several years. In 2020, it had more than 50 million users and generated nearly $100 million in revenue from its subscription based service.

The company’s mission to provide an intuitive project management platform for businesses of all sizes has enabled them to build strong relationships with their customers while increasing the value they offer.

The core feature of Trello’s business model is its flexible and user friendly web application which can easily be integrated into existing organizational processes. This allows teams of any size to manage projects without needing specialized training or special software solutions. Furthermore, Trello offers features such as task lists, boards, labels, comments and more, allowing teams to collaborate efficiently on complex tasks.

To capture additional revenue streams, Trello also provides enterprise plans tailored towards larger companies who require additional customization options and scalability within their workflows. These plans come with increased storage capacity, priority chat support and other advanced features geared towards larger organizations.

With these offerings, Trello manages to stay ahead of the competition by delivering a superior product at affordable prices.

Freemium Model

Trello utilizes a freemium model to generate revenue. This means that the basic version of Trello is free, and users can gain access to additional features by upgrading their accounts with paid subscription tiers. The pricing structure is divided into three levels – Free, Business Class, and Enterprise.

The Free plan offers unlimited boards, lists, cards and members for up to 10 team boards. It also provides basic integrations like Butler Automations as well as limited Power-Ups such as calendar view and voting.

For individuals who need more than just basics, Trello offers two other paid plans: Business Class and Enterprise. Business Class costs USD$9.99 per user/month when billed annually or USD$12.50 per user/month when billed monthly; it includes all the benefits of the Free plan plus advanced security settings, priority support, integration with corporate identity providers (IdP) such as Okta and OneLogin among many others.

On top of this, they offer an extensive list of third-party integrations through Power-Ups like Slack notifications and Salesforce sync, which allows you to connect your data across multiple tools and applications seamlessly. Finally, Enterprise plan is customized based on each client’s needs but comes with even more features including custom fields & workflows, SSO support for all users in addition to setting restrictions on content sharing outside the organization’s domain name(s).

In summary:

  • Trello uses a Freemium Model where basic features are offered for free while higher tiers require subscriptions;
  • Subscription pricing varies between USD$9.99 -USD$12.50 depending on how it’s being billed;
  • Features span from basic ones included in the Free tier to advanced ones at Business Class & Enterprise Plans like SSO Support & Custom Fields & Workflows and integration with external systems.

Enterprise Model

The freemium model of Trello is undoubtedly an effective strategy for gaining traction and generating revenue. However, the company has also implemented a unique enterprise model that appeals to businesses seeking more robust collaboration solutions.

This strategic pricing structure offers organizations access to advanced features such as custom fields, administrator controls, and automated workflows. In addition to these features, Trello’s Enterprise Model provides customers with dedicated account managers who offer personalized technical support and guidance related to developing an optimal collaboration strategy.

Moreover, this approach allows teams to customize their experience by setting up specific processes tailored to their organization’s needs. These capabilities are often not available in other models which may be limited in scope or capacity. Trello’s Enterprise Model caters to larger companies looking for comprehensive project management solutions while allowing them flexibility in terms of scalability and customization options.

As such it provides an attractive alternative for those businesses that require additional tools and resources beyond what a standard subscription can provide. With its combination of innovation and affordability, businesses can now benefit from increased productivity without compromising on quality or service levels.

Revenue Streams

Trello is a project management tool and collaboration platform that enables teams to create boards, lists, cards, and other features. It offers an array of revenue streams for its business model.

The primary revenue stream comes from subscription fees paid by users for premium products such as Trello Business Class and Trello Enterprise. These subscriptions bring in recurring monthly or annual revenues depending on the product chosen by the user.

In addition to subscription fees, Trello also generates income through affiliate programs. Affiliate programs allow third-party companies to link their services with Trello’s platform so they can promote it to potential customers. When customers subscribe through these partners, a commission fee is generated which is directed towards Trello as part of the program agreement. This provides additional sources of income for the company while expanding its customer base at the same time.

Apart from subscription fees and affiliate programs, Trello has also released several merchandise items featuring designs related to popular culture characters such as Batman and Wonder Woman. Additionally, there are plans for further monetization opportunities down the line such as offering team training sessions or customizing templates created by professional designers exclusively for use on its platform.

As a result of these efforts, Trello has been able to develop multiple avenues of generating revenue over time.


Trello’s business model is supplemented by advertising as an additional revenue stream. Trello offers targeted ads to its users, usually through sponsored content that appears on their home page and other areas of the platform. This allows them to capitalize on their large user base with focused marketing campaigns for specific products or services. Targeted ads also allow companies to target certain groups of customers more effectively than traditional approaches such as print media or radio advertisements.

In addition to targeted advertising, Trello has recently started offering affiliate programs. Companies can pay a fee in exchange for having their product or service promoted or advertised on the site. This strategy allows Trello to generate revenues from commissions when users click on these links and purchase something from the third-party vendor.

Affiliate programs are becoming increasingly popular among online platforms looking to monetize their services and leverage existing relationships with businesses. By combining both targeted advertising and affiliate programs into its business model, Trello is able to increase its revenues while providing value back to its user base in terms of exposure to new products and services they may be interested in exploring further.

Such strategies have allowed this company to remain profitable despite stiff competition in the industry and continue growing rapidly year after year since its inception in 2011.

In-App Purchases

Trello is a project management and collaboration tool that helps teams stay organized. As the saying goes, ‘Where there’s a will, there’s a way,’ Trello has figured out an ingenious business model to make money while making life easier for its users.

In-app purchases are at the heart of how Trello generates revenue from their platform:

Subscriptions serve as the primary source of income for Trello. Users can opt for either free or paid plans depending on their needs. Paid plans offer additional features such as unlimited cards, power ups, automation capabilities, premium backgrounds, etc., which makes it ideal for businesses and larger teams looking to get more out of their projects.

The second stream of income comes in the form of add-ons or “power-ups” – third party integrations with other services like Github and Slack that extend what you can do with Trello beyond its own core feature set. Power Ups allow users to customize their experience even further by creating custom rulesets and automating manual processes that would otherwise be time consuming and tedious. These cost extra but often make all the difference when trying to maximize efficiency within large teams using multiple services simultaneously.

Pro Accounts

Trello’s business model is built around its Pro Accounts, which are designed to be used by teams of any size. These accounts offer additional features and capabilities that help larger organizations collaborate more efficiently. The main incentive for users to upgrade from the free version to Trello Pro is access to unlimited Power-Ups, which enable them to customize their boards with third-party integrations such as Google Drive and Slack, as well as custom templates for project planning and tracking. Other incentives include priority support, administrative control over who can join a board or an organization, up to 10GB of file attachment storage space, advanced search functionality, and calendar view on boards.

The following table lists the key differences between Trello’s Free and Pro plans:

Free Plan Pro Plan
Unlimited Boards & Members Unlimited Power-Ups
10MB File Attachment Limit Per Card Priority Support & Custom Templates
No Administrative Controls Over Who Can Join Board/Organization Up To 10GB Of File Storage Space & Calendar View On Boards
Limited Search Functionality Advanced Search Functionality For Teams And Organizations

In addition to subscription fees for Pro Plans, Trello also generates revenue through merchandise sales via their online store. This includes apparel such as t-shirts and hoodies featuring popular quotes from the platform, in addition to stickers and mugs sporting the company logo. By offering these items at relatively low prices compared with those offered by other major companies like Amazon and eBay, Trello has been able to capitalize on its strong brand presence within the tech industry while engaging fans with products they can display proudly.

With its combination of team collaboration tools and creative merchandising strategies, Trello continues to expand its customer base while providing businesses of all sizes with cost effective solutions for managing projects effectively.


Trello is an online collaboration tool that enables teams to plan and execute tasks in a collaborative manner. The power of Trello lies in its ability to offer businesses reliable, comprehensive project planning, management, and tracking solutions.

With the help of Power-Ups – Trello’s premium features – users can gain access to additional functionalities like automation, integration with other platforms, and more advanced analytics capabilities. Power-Ups are designed to enable teams to work together more efficiently and follow agile methodology while using Trello.

By improving communication between team members on projects, they become able to collaborate effectively with one another regardless of their location or time zone. This way, companies get the most out of their collective efforts by taking advantage of the full potential of their creative minds. Additionally, Power-Ups provide insights into activity within boards so that businesses can monitor progress across all projects for better control over results.

By offering Power-Ups as subscription services, Trello has established a successful business model capable of generating revenue from customers who need additional features beyond what comes with free plans. As such, Trello serves as a powerful platform for organizations looking for effective ways to implement collaborative planning strategies and optimize productivity levels among teams working remotely or from different locations.


Integrations are an important component of the Trello business model.

Trello offers a wide range of integrations with third-party apps and other platforms, allowing users to easily access their data in different systems.

This increases user engagement and improves user experience, leading to more opportunities for monetization.

By offering integrations with other popular platforms, Trello is able to attract more users and increase their revenue streams.

Integrations With Third-Party Apps

Trello is well-known for its integrations with third-party apps, allowing it to become a powerful collaboration tool. These applications range from customer feedback tools such as Zendesk and NPS to project management tools like Slack, Jira, and Asana.

By integrating these external services into their platform, customers have the ability to access multiple systems in one single location. This simplifies the process of tracking progress and encourages greater collaboration amongst teams by eliminating silos between different departments or organizations.

Furthermore, Trello’s integrations offer valuable insights that allow businesses to make informed decisions about their products or processes more quickly. For instance, analytics from customer support software can be used to identify areas where improvements are needed within product development cycles based on customer feedback.

All these features help drive growth for Trello’s business model and revenue streams.

Integrations With Other Platforms

Integrations with other platforms allow Trello to leverage its business model and revenue streams. By integrating external services into their platform, customers are able to access multiple systems from a single location. This allows for efficient tracking of progress as well as increased collaboration between different departments or organizations.

Moreover, customer insights can be gathered through APIs and partnerships with other businesses such as Zendesk and Slack which provide valuable data that can help inform product development decisions. All these features combined make integrations an integral part of the Trello experience, allowing it to become not only an effective communication tool but also a strong source of income.

Trello Marketplace

Trello is an online task management and project coordination platform, allowing users to create boards for different projects and tasks. This business model has been successful in generating revenue through the Trello Marketplace, which allows third-party developers to plug their applications into the system.

Through this, developers can offer additional services such as task automation or customized widgets that allow users to customize their board accordingly.

The key benefit of utilizing the Trello Marketplace is its ability to integrate with a range of apps from various providers. This opens up possibilities for integration with other software programs like Dropbox and Google Drive, providing more features and capabilities than would be available on just one app alone. Additionally, these integrations give users greater flexibility when it comes to managing tasks within the scope of their workflows.

By offering a wide range of tools and services through the Trello Marketplace, businesses are able to increase efficiency while focusing on core operations instead of spending time building custom solutions that may not meet all requirements. Moreover, customers have access to comprehensive support resources provided by third parties if they encounter any issues while using connected products or services.

In turn, this creates increased value for both the customer and developer communities alike while also helping drive engagement and loyalty among existing customers.


Trello’s business model is based on a freemium and enterprise pricing structure, with additional revenue streams generated through advertising, pro accounts, power-ups, integrations and the Trello Marketplace.

The success of Trello’s business model can be attributed to its combination of features that appeal to both individual users and large businesses.

As it continues to expand its product offerings and partner with more companies, Trello stands poised to become an even greater force in the digital world.

By continuing to invest in innovation while also providing value for customers at all levels, they have managed to create a strong brand which resonates across multiple platforms.

This has enabled them to remain competitive and generate steady revenues from their various sources.

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