What Happened To Bzbox After Shark Tank?

BZBox is a storage solution company that appeared on Shark Tank in 2018. Founded by three friends, the business had developed an innovative product for storing and organizing small items. The team asked investors for one million dollars to expand their business, but despite impressing the sharks with their enthusiasm and creative idea, they failed to secure any financial backing.

This article will explore what happened to BZBox after this setback.

Since its appearance on Shark Tank, BZBox has continued to develop both its products and brand presence. Despite not receiving funding from the panel of investors, the founders have managed to maintain momentum and grown their customer base substantially over the past two years.

How they achieved this success without investment capital will be explored further in this article.

Innovative Storage Solutions

After appearing on the popular television show Shark Tank, BzBox was thrust into the public eye. The company’s innovative storage solutions, which emphasize DIY options and green packaging, have seen exponential growth since their initial appearance in 2016.

According to a report from MarketWatch, sales for the startup increased by 742% within one month of being featured on the show.

The idea behind BzBox is simple – instead of buying large, expensive storage boxes that need to be thrown out after a single use, customers can purchase durable cardboard boxes with interlocking sides that can be disassembled and reassembled multiple times with ease. This allows users to save money while also reducing waste due to its light weight construction and recyclable materials used in production.

BzBox has become increasingly popular among consumers looking for cost-effective yet eco-friendly storage solutions. Their product line includes various sizes of boxes as well as custom designs tailored to fit any purpose or space requirement.

With offices in both Canada and United States, they are quickly becoming a major player in the global market of household goods and services.

Pitch To The Sharks

  1. Bzbox, a storage and organization system, was featured on ABC’s ‘Shark Tank’ in October of 2018.

  2. The Bzbox team pitched their product to the Sharks, emphasizing its ability to store items in an organized manner, with no assembly required.

  3. The Sharks were impressed with the product but were skeptical of the company’s ability to make money. Kevin O’Leary was particularly vocal during the pitch, questioning the team’s ability to expand their brand.

  4. Ultimately, the Sharks were not willing to invest and the team left without a deal.

  5. Since the pitch, Bzbox has continued to focus on developing their product, with the aim of expanding their customer base.

Bzbox’s Pitch

Bzbox, a mobile storage company offering eco-friendly solutions, made its appearance on Shark Tank in 2019. The pitch was delivered by founder and CEO David Paz who showcased the Bzbox model with an eye catching whiteboard animation that highlighted their unique approach to portable storage.

In order to stand out among competitors, Bzbox offers a variety of customizable features such as adjustable shelving, multi-functional cabinets and built-in locks for maximum security. Additionally, these structures are designed to be space efficient and durable enough to withstand any moving environment while still being lightweight and easy to transport.

Although no deals were struck during the show due to price disagreements between the sharks and Paz, Bzbox has continued operations since then with new products added periodically. To date they have shipped over 10 thousand units across 48 states in USA and three countries worldwide.

Reactions From Sharks

The Bzbox pitch received mixed reactions from the sharks, with some expressing excitement about the idea while others needed more time to vet it.

The sharks questioned Paz on several aspects of his business including market research and potential customer base.

Despite their doubts, they agreed that there was a strong concept at play and appreciated the effort put into creating an eye-catching animated presentation.

Ultimately, however, due to issues regarding pricing structure no deals were struck between Paz and any of the Sharks.

Outcome Of Pitch

The outcome of the pitch to the Sharks varied.

While some were excited by Paz’s idea, others wanted more time to vet it.

The questions posed by the sharks focused on market research and potential customer base as well as social media presence to ensure its success.

Ultimately, no deals between Paz and any of the Sharks could be struck due to issues regarding pricing structure.

Despite this result, both parties walked away knowing that there was a strong concept at play and appreciation for the effort put into creating an eye-catching animated presentation with accompanying materials.

Rejection Of Investment Offer

After the Sharks saw BzBox’s pitch, they quickly passed on investing in the product. Although the idea was innovative and creative, there were several key areas that needed improvement in order for them to invest:

  1. The marketing strategy lacked a clear focus, making it difficult for customers to understand what made their product unique from other similar products.

  2. There was no concrete customer acquisition plan, leaving the company without any reliable way of increasing sales or building a long-term customer base.

  3. Without having tested out their concept with potential users, BzBox had no data showing how successful they could be in their market segment or if people would find value in their product.

Without these three components being addressed first, the Sharks felt it too risky to commit investment dollars into BzBox’s project at this time.

While disappointed with such an outcome, founders agreed to take feedback provided by Sharks seriously as they worked towards refining their business model and gaining traction within their industry.

Refocusing Business Goals

After the Shark Tank episode was aired, BZBox refocused its business goals and began to focus on market research. They conducted extensive surveys to determine which products were most popular among consumers of all ages. The team also worked closely with their suppliers in order to optimize costs and maximize profits from each purchase.

The following table summarises the results of this new strategy:

Product Popularity Price Point
Toy Car Very High Moderate
Robot Medium Expensive
Doll High Low

By taking a more customer-centric approach combined with cost optimization strategies, BZBox saw an immediate growth in sales after they had implemented these changes. This led to increased brand awareness and improved customer loyalty, as well as higher profitability due to greater efficiency in purchasing decisions.

Rebranding Strategy

Rebranding is a strategic process undertaken by companies to create a new identity and increase their market share. This can involve changing the visual identity of a product, including logos and packaging, as well as the messaging that is used to market it.

After appearing on Shark Tank in 2016, BzBox underwent a rebranding process to reposition itself as a lifestyle brand. This included a shift in their marketing strategy to focus on creating an emotional connection with their target customers.


Bzbox, a subscription-based service that delivers craft supplies to DIY creators, appeared on Shark Tank back in 2015. After the episode aired, it became clear that Bzbox needed to rebrand itself if they wanted to continue growing their customer base.

To do so, the company focused on creating an updated brand identity and marketing strategy. This included revamping their logo design, website layout and product packaging as well as investing in social media campaigns and influencer partnerships. In addition, Bzbox developed new services such as online tutorials for customers and expanded into different markets by partnering with other companies.

Ultimately, these efforts allowed them to reach a wider range of consumers and stay competitive within the industry. Despite the success of this rebranding effort, the future of Bzbox remains uncertain due to numerous factors beyond their control.


Marketing is an essential factor in a successful rebranding strategy.

To maximize customer reach, Bzbox incorporated social media campaigns and influencer marketing into their efforts.

This involved creating attractive visuals for the company’s Instagram page to drive more customers as well as partnering with influencers who could help promote the brand to new audiences.

Through these techniques, Bzbox was able to create a larger presence within their target markets and strengthen its position in the industry.

The effectiveness of such strategies will ultimately be determined by customer feedback and response over time.

Digital Presence Expansion

Following the implementation of their rebranding strategy, BZBOX turned to digital presence expansion in order to increase visibility and sales. Here are three areas they explored:

  1. Online Advertising – The company invested heavily in online advertising campaigns that targeted a variety of potential customers for each product line. This included sponsored posts on social media platforms such as Facebook and Instagram, display ads on popular websites, search engine marketing, and more.

  2. Email Marketing – Utilizing an email marketing platform, BZBOX was able to automate outreach efforts and grow its customer base through personalized emails sent directly to potential customers. Through this process, it gained valuable insights into consumer behavior which allowed them to refine their overall marketing strategy.

  3. Marketing Automation – In addition to its email campaigns, BZBOX utilized automated processes such as dynamic content generation and A/B testing in order to better understand user preferences and optimize conversion rates across all products offered by the company.

By leveraging these strategies, BZBOX was able to expand its reach significantly while maintaining high-quality standards for both customer acquisition and retention resulting in growth of market share within the industry.

Community Engagement

After appearing on Shark Tank, BzBox had an impressive increase in followers and engagement. According to statistics, their social media presence increased by more than 400% within the first few weeks of the show airing.

In order to keep this momentum going, BzBox launched a series of engaging content initiatives such as virtual events, webinars and product launches. This allowed them to interact with their customers while providing valuable information about their products.

They also ran promotions and contests which encouraged people to follow them on social media platforms. By leveraging these strategies, BzBox was able to remain engaged with their audience even after the show ended.

Their numbers continued to grow steadily over time as they created compelling content that resonated with viewers. Through community engagement tactics like virtual events and campaigns, BzBox has successfully grown its customer base since appearing on Shark Tank.

Product Development

Product design encompasses a range of activities, from creating a concept to developing the physical product.

Market research enables companies to evaluate and develop a product to better meet customer needs.

Product testing is essential to determine the practicality of a product before it is released to the public.

Detailed analysis of customer feedback allows companies to make modifications and improvements to the product.

Refining the product based on user experience is an important part of product development.

User experience and satisfaction are key factors in a product’s success.

Product Design

BzBox, the innovative product developed by entrepreneur Howard Wu, was featured on Shark Tank in 2016.

The idea of BzBox was to help people store bulky items like suitcases and winter gear without taking up too much space.

After appearing on Shark Tank, BzBox continued to develop its product design through further research into customer needs and a robust supply chain model.

This enabled them to create an effective solution that could be quickly delivered while also keeping costs low.

Continuous idea validation allowed BzBox to refine their product designs and make sure they were meeting customers’ expectations.

By leveraging high-quality materials and streamlined manufacturing processes, the company achieved greater efficiency throughout the supply chain which helped keep prices competitive for consumers.

As a result of these efforts, BzBox has become one of the most reliable solutions for long-term storage solutions today.

Market Research

Market research is an important element of product development as it helps to identify customer needs and preferences.

Companies can use a variety of marketing strategies, such as surveys and focus groups, to gain insights into their target market’s behavior.

This data can then be used to inform pricing models that are competitive in the marketplace while still meeting customers’ expectations.

Additionally, companies should also consider conducting regular customer satisfaction surveys to ensure they are meeting customer requirements and providing high-quality products or services.

Through comprehensive market research efforts, companies can develop robust products that meet their clients’ needs while creating value for all stakeholders involved.

Product Testing

Product testing is another important element of product development that should not be overlooked. Companies must gather feedback from customers on their products to ensure they are meeting customer requirements and expectations.

Product testing can take the form of usability tests, focus groups or surveys which provide valuable information about how users interact with a product or service. Through gathering this data, companies will have an understanding of any issues encountered by customers when using their products, as well as what features may need improvement in order for them to be successful in the marketplace.

Market research can also play a role here by providing insights into whether certain changes made through product testing would be accepted by the target market. By conducting comprehensive product testing and utilizing relevant market research data, companies can create high-quality products that meet customer needs while creating value for all stakeholders involved.

Customer Growth

Bzbox sought to expand their customer base after appearing on Shark Tank. To achieve this, they employed a number of marketing tactics and emphasized the importance of customer service.

The company created promotional videos showcasing Bzbox products in order to attract new customers. They also enhanced their website with additional features, such as virtual product tours and user reviews, which allowed potential customers to learn more about the product before making a purchase.

In addition, Bzbox focused heavily on providing exceptional customer service. This included responding promptly to inquiries from shoppers, offering discounts for loyal customers, and ensuring that all orders were delivered correctly and in a timely manner.

By dedicating resources to these areas of business, Bzbox was able to increase its customer base significantly over time. The efforts made by Bzbox paid off as the company began to experience steady growth in sales following the airing of their episode on Shark Tank.

Their online presence expanded even further when they launched an app that enabled users to shop directly from their mobile devices. These strategies led to greater brand recognition among consumers and helped fuel their success going forward.

Future Plans

Like a phoenix rising from ashes, BZBox has been reborn since appearing on Shark Tank. After their failed pitch, the four founders regrouped and devised a new plan to expand the reach of their product. Their strategy included pursuing partnerships with other companies in order to increase market share:

  • Establishing relationships with mattress and bedding retailers
  • Creating alliances with businesses who specialize in home furnishings
  • Entering into collaborations with furniture manufacturers

With these initiatives underway and more planned for the future, BZBox is well positioned to become an industry leader. The company already offers competitive pricing and quality products that are proving popular among consumers; however, its continued success hinges on expanding its customer base through strategic marketing efforts.

To this end, BZbox is actively seeking out avenues for growth such as forming joint ventures with similar companies or investing in innovative technologies to keep ahead of the competition.


Bzbox, an innovative storage solutions company, has come a long way since their pitch to the Sharks. After being rejected for investment offers, they refocused business goals and implemented a rebranding strategy that included engaging with their community.

Through product development, customer growth increased and Bzbox was able to expand into the future. Like a phoenix rising from the ashes, this small start-up bounced back despite adversity to reach new heights of success.

Today, Bzbox stands as an example of perseverance in entrepreneurship – proving that no matter how difficult your circumstances may be, you can still succeed if you stay determined and resilient. With continued dedication and innovation, it looks as though sky is truly the limit for this ambitious enterprise.

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