What Happened To Citikitty After Shark Tank?

In November 2013, CitiKitty made its debut on the popular ABC show Shark Tank. Entrepreneur Rebecca Rescate proposed her litter box training system for cats to the Sharks and ultimately struck a deal with Kevin O’Leary.

Since then, many cat owners have wondered what has come of the innovative product. This article will examine how CitiKitty fared after appearing on Shark Tank and provide an overview of its current status.

In order to gain insight into CitiKitty’s post-Shark Tank trajectory, this study will analyze data from interviews conducted with Rescate as well as reviews posted by customers who purchased the product. Additionally, financial records related to sales will be evaluated in order to assess whether or not the business was successful following its appearance on television.

The findings of this research should shed light onto how market changes can impact a company over time and illustrate if investing in new ideas is always profitable long term.

Overview Of Citikitty

CitiKitty is a cat training company that specializes in helping cat owners transition their cats to using the toilet instead of relying on a litter box. Founded by Rebecca Rescate, CitiKitty has been seen on popular television shows such as Shark Tank and The View.

It offers various products and services like its signature Cat Toilet Training Kit which promises to help make it easier for cats to switch from a litter box to the toilet.

The CitiKitty method involves gradually phasing out the use of the litter box while introducing your cat to its new bathroom spot, typically near your own toilet. With an easy-to-follow 3-step process, owners are encouraged to start with small steps such as raising the seat height or placing plastic wrap over the bowl before transitioning their pet fully onto the throne.

For those who may be uncertain about this approach, there is also plenty of helpful information available online including instructional videos and success stories from other customers.

Since appearing on Shark Tank in 2013, CitiKitty has become a well known name among pet owners looking for alternatives to traditional litter boxes. Today it continues to offer innovative solutions designed specifically with feline comfort in mind – allowing cats everywhere a chance at living life without limits!

Rebecca Rescate’s Proposal On Shark Tank

Rebecca Rescate, founder of Citikitty, appeared on the television show Shark Tank in 2012. She presented her cat training product to the Sharks and received a $200k investment from Daymond John for 20% equity. Since then, the company has gone through many changes and implemented several new strategies based on customer feedback.

Citikitty’s success is largely attributed to their innovative idea that allows cats to use toilets instead of litter boxes. The product comes with an instructional DVD and step-by-step guidebook which provides detailed instructions on how to potty train your cat using their patented kit.

Customers have reported improved hygiene in their homes without having to clean out smelly litter boxes every day. The company also offers accessories like colorful toilet seats and scented sprays designed specifically for cats.

They have seen strong sales growth over the years as more people become aware of their unique products and services. As a result of this success, they are now expanding into other markets such as pet care centers, veterinary clinics, pet stores, and online retailers worldwide.

Kevin O’leary’s Investment

The Citikitty pitch on Shark Tank was an immediate success, as Kevin O’Leary offered the entrepreneurs a $200,000 investment in exchange for a 25% stake in their venture.

The goal of this deal was to help the company expand its product line and conduct market analysis to understand customer demand.

This anatomy of the deal allowed Citikitty to become one of the most profitable products ever featured on the show.

In order to reach a larger audience, O’Leary pushed Citikitty founders Rebecca Rescate and Jonathan Brody to take advantage of every marketing opportunity available.

Under his guidance, they began selling directly from their website and enlisted retail stores as well as online retailers such as Amazon and PetSmart.

These efforts paid off quickly with sales increasing exponentially over time.

Citikitty went through several rounds of funding before it eventually became an established business that experienced steady growth.

With O’Leary’s initial investment providing the necessary capital to get started, plus his invaluable advice about expanding into markets outside the US, Citikitty soon made gains in countries like Canada and Europe.

Today, it remains one of the top-selling cat training toilet solutions worldwide.

Product Reviews From Customers

After Kevin O’Leary’s investment in CitiKitty, the product had a potential for growth. The reviews from customers began to trickle in and they were overwhelmingly positive. Customers praised the effectiveness of the product as well as its user-friendliness.

Here are some of their comments:

  • ‘I was very skeptical about this at first but it ended up being really easy to use.’

  • ‘My cat took to using the toilet right away!’

  • ‘It saved me so much money on kitty litter I’m considering buying another one as a gift.’

  • ‘The instructions were clear and straightforward – my cats have been trained within two weeks!’

CitiKitty has seen an uptick in sales since Shark Tank aired, showing that customer feedback is key when it comes to growing a business. Since then, more than 500,000 training kits have been sold worldwide making it one of the most popular pet products on the market today.

With such strong support from customers around the world, there’s no doubt that CitiKitty will continue to be successful for years to come.

Assessing Financial Records

Financial statements provide a comprehensive overview of a company’s financial performance. They can include income statements, balance sheets, cash flow statements, and more.

Balance sheets are a critical financial statement that gives insight into a company’s assets, liabilities, and equity. Citikitty, the company that appeared on Shark Tank, had a balance sheet that showed an increase in assets and liabilities with no debt.

This indicates that the company was growing, although it is not clear what happened to Citikitty after their appearance on the show.

Financial Statements

In the wake of its appearance on Shark Tank, Citikitty has become a household name in cat litter boxes.

The company’s growth strategies have centered around developing relationships with customers through customer feedback, social media presence and celebrity endorsements.

This strategy appears to be paying off as their financial records show steady increases in revenue year over year since 2017.

Notably, Citikitty is now selling products internationally and continues to receive high praise from users for its innovative approach to cat waste management.

Although there are still some challenges such as increasing competition in the market, it appears that Citikitty will continue to expand and reach new markets in the future.

Balance Sheets

When it comes to assessing the financial records of a company, one important document is the balance sheet. This statement provides an overview of all assets and liabilities for any given period of time.

Through careful analysis of this document, companies can determine their profitability and identify areas where they are either ahead or behind in terms of branding strategies and market analysis. By taking stock of what has been done in the past, companies can then make decisions on how best to move forward with their business endeavors.

In addition to providing insight into a company’s overall financial health, examining balance sheets can also offer valuable information regarding cash flow management and strategic planning. Companies often use these documents to compare themselves against competitors as well as measure progress towards specific goals.

Understanding trends in spending, investments and debt-to-equity ratios allows firms to better allocate resources and maximize profits in the future.

It is clear that when looking at a company’s financial records, analyzing its balance sheet plays an integral role in understanding performance history and forecasting potential growth opportunities.

With comprehensive data from both internal operations as well external factors like consumer demand, businesses will be able to create more effective plans for achieving success over time.

Examining Market Changes

The aftermath of Citikitty’s appearance on Shark Tank was like a roller coaster—it had its highs and lows.

After the episode aired, sales skyrocketed as inquiries flooded in from all over the world. The company saw an immediate surge in revenue due to increased demand for their cat litter training kits and other pet products. Unfortunately, that influx of orders could not be sustained. Once the initial wave of customers had been satisfied, the business appeared to level off into what seemed like a plateau.

Citikitty attempted to increase their market share by expanding to more retailers and increasing their online presence through social media campaigns but were met with limited success. Despite this setback, they continued to put out new product designs regularly including innovative accessories such as automatic water feeders and collapsible food bowls for cats on-the-go.

However, these efforts did little to shore up declining sales figures in subsequent years. As time went on, competition within the pet products industry intensified which further impacted Citikitty’s ability to succeed financially. They struggled against larger companies who offered similar items at lower prices leading them down a path of decreasing profits year after year until eventually closing operations in 2020.

Impact Of Television Exposure

CitiKitty received significant television exposure after its appearance on Shark Tank. The show gave the brand an opportunity to demonstrate its product, and also allowed it to secure a partnership with Lori Greiner, one of the Sharks.

This helped increase visibility for CitiKitty, boosting their branding strategies and creating a strong online presence that included digital advertising campaigns. The company was able to leverage this newfound attention from their television appearance into successful business growth.

Within two weeks of appearing on the show, sales had doubled. Since then, CitiKitty has sold products in over 40 countries around the world through multiple retail outlets such as Walmart, PetSmart, and Amazon. They have also seen impressive customer reviews which further reinforces its success.

Due to these successes, CitiKitty is now considered one of the most recognizable brands in pet training supplies – thanks largely in part to their initial appearance on Shark Tank. It’s clear that effective branding strategies combined with targeted digital advertising can be highly beneficial when trying to reach new customers and drive sales growth.

Evaluating Long-Term Profitability

Post-television exposure, Citikitty’s success has been met with both praise and criticism. The product’s affordability has allowed many pet owners to find a cost effective alternative to traditional cat litter boxes, while its ethical implications have raised questions among animal welfare advocates. With the help of their Shark Tank appearance, this startup company is now evaluated for its long-term profitability.

The initial reception of the product was largely positive due to its affordable price tag and unique concept; however, some experts voiced concerns about potential health risks associated with using plastic trays as opposed to conventional litter pans. While it is difficult to determine whether or not these claims are valid without further research, what can be said definitively is that Citikitty offers an accessible solution for those who cannot afford more expensive alternatives.

As such, there remains debate over how sustainable Citikitty will prove itself in the long run. On one hand, it could become a go-to option for low budget households seeking easy solutions when caring for cats; on the other hand, if issues arise regarding animal safety or environmental impact then its popularity may wane significantly.

For now though, only time will tell where this innovative yet controversial product ends up going from here.

Analyzing Future Opportunities

Assessing Growth Potential requires an assessment of current resources and market trends. Identifying new markets requires an understanding of target audiences and an exploration of untapped markets.

To assess growth potential, companies must identify existing opportunities and develop strategies to capitalize on them.

To identify new markets, companies must analyze customer needs and research new opportunities to gauge the potential for success.

Assessing Growth Potential

CitiKitty, the innovative litter box training system for cats, was featured on Shark Tank in 2013. This platform allowed entrepreneurs to assess their growth potential and analyze future opportunities.

Since its initial appearance, CitiKitty has been able to increase its brand visibility through strategic branding strategies and target market selections. Using specialized marketing techniques, such as product placement with influencers and celebrity endorsements, CitiKitty’s reach has extended beyond Shark Tank viewers. As a result of these efforts, online sales have increased significantly since the company’s first launch. Additionally, they have expanded into retailers around the world including Japan and Australia which further broadens the customer base.

It is clear that CitiKitty has successfully capitalized on the opportunity given by Shark Tank and used it to build an even bigger foundation for long-term success. With careful planning and continued execution of branding strategies specific to each of their target markets, CitiKitty is well positioned to continue growing in the coming years.

Identifying New Markets

As CitiKitty continues to grow, entrepreneurs must identify new markets in order to maximize their potential. This can be achieved through innovative strategies such as researching consumer trends and using specialized marketing techniques that target niche audiences.

Additionally, expanding the company’s reach beyond traditional media outlets and increasing product visibility is essential for success. Companies like CitiKitty have been able to achieve this by leveraging influencers and celebrities who are familiar with the brand and can help spread awareness of its products.

With a comprehensive plan tailored to each market, businesses can increase sales while also reaching more customers than ever before.

Conclusion: Investing In Ideas

CitiKitty, a company that creates products for potty training cats, was featured on Shark Tank in 2012. After the appearance on the show, CitiKitty received an offer from Mark Cuban and Lori Greiner to invest $200,000 into their business.

This investment offered by the Sharks provided CitiKitty with two advantages:

First of all, they were able to establish credibility as an up-and-coming business since experts in venture capital saw potential in their product. Additionally, this allowed them access to experienced investors who could provide advice about how to manage resources and devise investing strategies. It also helped them gain more exposure through marketing efforts such as press releases and media interviews.

The success of CitiKitty after its appearance on Shark Tank offers insight into what factors can make or break investments when it comes to businesses. Being able to present a clear plan for growth and have experience investors involved are both important elements of successful ventures. Knowing when to take risks is key – even if those risks involve taking money from Venture Capitalists like Mark Cuban and Lori Greiner!

Companies should consider these elements before making any major decisions regarding investments.

Conclusion: Investing in ideas.


After a successful appearance on Shark Tank, CitiKitty has become an established name in the pet industry. Rebecca Rescate’s innovative idea for cat toilet-training kits was met with considerable praise from investors and customers.

By analyzing financial records and customer reviews, it is apparent that CitiKitty has achieved success since its time on television.

By considering long-term profitability and future opportunities, it can be concluded that investing in ideas such as CitiKitty can pay off significantly.

Despite any potential risks associated with new business ventures, investors must remain confident and commit to their decisions if they wish to reap the rewards of success.

With dedication and hard work, Rebecca Rescate’s dream of making cats more independent could be just the beginning of many profitable endeavors yet to come.

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