What Happened To Fitdeck After Shark Tank?

FitDeck, a unique fitness and exercise product that was featured on the popular television show Shark Tank, has become an intriguing subject of conversation since its appearance.

This article will discuss what happened to FitDeck after it appeared on the show, outlining key successes and failures over time.

The concept behind FitDeck is simple – it provides users with access to hundreds of exercises which can be used in any location with minimal equipment required.

The idea proved popular with viewers when it first aired, raising questions about how well the company did after appearing on the show. Thus, this article seeks to provide insight into the fate of FitDeck post-Shark Tank.

The Pitch On Shark Tank

The business of product design and marketing strategies is largely unpredictable, as the saying goes: ‘no plan survives contact with the enemy’.

This was certainly true when Fitdeck entered into Shark Tank in January 2020. Fitdeck is a fitness card game designed to keep users motivated while exercising; it offers an array of exercises that can be customized for any level of physical ability.

Fitdeck’s pitch on Shark Tank began with founder Craig Meyers introducing his concept and discussing its potential marketability. He explained how he has managed to successfully launch the product without spending large amounts of money on advertising or promotion, instead relying heavily upon word-of-mouth referrals from satisfied customers. Despite this success, however, he noted that he had been unable to expand beyond his current customer base due to limited resources.

As part of their pitch, Meyers and his team presented several ideas for expanding their reach by leveraging social media platforms such as Instagram and Facebook, as well as developing a multi-faceted approach to marketing including influencer campaigns and direct mailers.

The Sharks were impressed by the idea but ultimately decided against investing in Fitdeck due to concerns over scalability and long-term profits.

Successful Fundraising Efforts

Fitdeck, a personalized exercise card system developed by brothers Daniel and Matt Feldman to help people maximize their workout time efficiency, went on Shark Tank in 2016. The company was seeking an investment of $100,000 for 7% equity. Although the Sharks made no offers, Fitdeck secured additional funding through successful crowdfunding campaigns and other fundraising strategies after the show aired.

The first campaign raised over $30,000 with more than 500 backers—an impressive feat considering its goal was only $10,000. This capital allowed them to build out their product line and hire staff members dedicated to marketing efforts.

Additionally, they leveraged relationships from the show as well as new ones generated from the crowdfunding platform AngelList that provided further support towards securing adequate financial resources.

Through these various initiatives, Fitdeck has seen significant growth since it appeared on Shark Tank. They have been able to establish partnerships with major retailers such as Target, Dick’s Sporting Goods, Amazon Prime and Walmart Marketplace.

Moreover, revenue increased fivefold within one year due largely to growing sales numbers across all channels. As a result of these successes Fitdeck is now available in twenty-three countries around the world – something the Feldmans could not have imagined when they first appeared on television four years ago.

Product Expansion & Diversification

After the successful fundraising effort on Shark Tank, fitdeck was able to expand its product line and diversify its business. One interesting statistic that came out of this expansion is that in just two years after appearing on the show, sales had more than tripled from $200k per year to over $650k. This impressive growth can be attributed to a combination of brand partnerships, pricing strategies, and expanded product offerings.

In order to maximize their development potential, fitdeck has partnered with some of the biggest brands around including Nike and Adidas. By partnering with these larger companies they were able to get increased exposure for their products as well as access resources such as marketing materials which allowed them to reach an even bigger audience.

Additionally, by introducing tiered pricing options they were able to target customers at different income levels while still providing quality products. Finally, one of the most important aspects of their success was expanding their product lineup beyond what could have been imagined before their appearance on Shark Tank.

From basic fitness cards targeted towards beginners all the way up to advanced ones designed for experts, there is something available for everyone regardless of skill level or experience. They also offer additional services such as online workouts and personalized training plans so customers can get the best possible results from using fitdeck’s products.

The Downfall Of Fitdeck

  1. After appearing on Shark Tank in 2013, FitDeck had considerable media exposure, however, this did not lead to increased sales.

  2. Despite the increased exposure, FitDeck did not receive the necessary investments to sustain their business model.

  3. Following the lack of investment, FitDeck’s profitability was severely impacted and the company began to struggle financially.

  4. Without the necessary capital, FitDeck was unable to properly market their product and they lost a significant portion of their customer base.

  5. The situation was further complicated by mismanagement within the company, and FitDeck was eventually forced to close its doors.

  6. Unfortunately, the story of FitDeck serves as a cautionary tale for entrepreneurs hoping to have success post Shark Tank.

Poor Sales

FitDeck’s presence on Shark Tank was not enough to keep it afloat. After the show, FitDeck faced a harsh reality: its price of $19.99 per deck put them in direct competition with many existing fitness and exercise products that cost far less than their own. As such, they could not compete with the sheer number of cheaper alternatives available to consumers.

This lack of competitive pricing meant that despite having an initial boost in sales after appearing on Shark Tank, FitDeck quickly lost out to other brands due to poor marketing tactics and inadequate distribution networks. By the end of 2017, FitDeck had been forced to close down its shopfronts and cease production due to low sales numbers.

With little hope for a revival, those looking for innovative ways to stay fit have no choice but to look elsewhere for their needs.

Lack Of Investment

The lack of investment in FitDeck was another contributing factor to its downfall. Despite having an initial spike in sales after appearing on Shark Tank, the company failed to capitalise and scale back production due to a lack of resources.

This meant that Fitdeck could not expand into new markets or take advantage of networking opportunities with potential partners. As such, their limited distribution networks meant that they were unable to reach out to more customers and boost their overall revenue.

Without proper funding for marketing efforts or scaling up operations, FitDeck’s inability to compete became increasingly apparent as competition from other fitness products grew stronger each day. FitDeck eventually found itself at a disadvantage as consumers had access to cheaper alternatives with similar features and benefits.

As a result, it soon became clear that FitDeck would not be able to survive without further investments which ultimately led to its closure by the end of 2017.


In addition to insufficient investment, mismanagement of resources also played a major role in the eventual downfall of FitDeck.

The company was unable to successfully manage its financial struggles and marketing mistakes which led it into further trouble.

Financial issues such as poor budgeting decisions, high production costs, and limited access to capital markets had already pushed the company far behind their competitors before they even appeared on Shark Tank.

Unfortunately, this meant that their lack of proper management was ultimately what caused them to fail after their initial spike in sales due to the show’s popularity.

Furthermore, Fitdeck made several miscalculations when it came to marketing strategies which prevented them from expanding beyond the scope of their current consumer base.

Considering these factors, it is clear that without adequate resource management skills, FitDeck did not stand much chance against other fitness products in the market at the time.

Social Media Presence

After its appearance on Shark Tank, FitDeck has increased its social media presence and developed a strong branding strategy. The company uses multiple platforms to engage with customers, including Twitter, Instagram, Facebook, and YouTube. Through these channels, the brand is able to reach a wide audience of potential buyers as well as current users.

Fitdeck’s social media strategy centers around content creation and customer engagement. Every post provides value to the user in terms of educational information or inspirational stories about how their products have helped others improve health outcomes. Additionally, they use hashtags such as #fitdecklife that help people find related posts easily.

Other tactics include interactive campaigns where followers can enter giveaways for prizes after completing challenges using their products. The brand also focuses on building credibility through influencer marketing partnerships with professional athletes and gym owners who share their product experiences online. This helps increase awareness of FitDeck among fitness enthusiasts as well as casual exercisers looking for an easy way to get into shape without having to go to the gym every day.

Furthermore, this type of promotion gives the brand additional visibility across different demographics which increases sales opportunities for them in both physical retail stores and online marketplaces. Social media advertising is also a key component of FitDeck’s strategy, allowing them to target specific audiences with tailored messaging and promotions. All of these tactics together have helped FitDeck establish a strong social media presence and grow their customer base.

Fitdeck’s Current Performance

Since its appearance on Shark Tank in 2015, FitDeck has emerged as a popular fitness solution for individuals looking to improve their overall health.

According to surveys conducted by the company, more than 70% of users have seen significant results within one month after beginning to use the product.

FitDeck offers personalized coaching and digital tracking that allows people to keep track of their progress with each workout program.

The decks are tailored specifically for different goals such as weight loss, building muscle mass and improving flexibility.

Each deck contains over 50 exercises similar to those used in personal training sessions.

Users can also access additional content through an app which includes nutrition plans, video tutorials and other resources designed to help them reach their fitness goals faster.

In recent years, FitDeck has become a widely recognized brand in the fitness industry due to its effectiveness at helping people achieve better results from working out.

With millions of satisfied customers worldwide and numerous awards won since it first aired on Shark Tank, this product continues to be highly sought-after by fitness enthusiasts all over the world.

Influencers & Endorsements

Since appearing on Shark Tank in 2018, FitDeck has seen an increase of business and brand recognition. As a result, the company has implemented various branding strategies to stay top-of-mind with consumers. One particular strategy is influencer marketing.

Influencers & Endorsements have been proven to be effective for FitDeck’s growth. By partnering with influential fitness personalities such as trainers, athletes, celebrities, and other professionals, FitDeck is able to reach more people and gain exposure among target audiences.

Here are three key advantages of influencer marketing:

  • It can help build trust between customers and the brand quickly
  • Allows brands to access larger networks than they could by themselves
  • Gives products increased visibility through word-of-mouth advertising

FitDeck continues to partner with influencers that fit its mission and values in order to expand its brand presence worldwide. The company strives to engage existing customers while also attracting new ones by leveraging these relationships across social media platforms like Instagram, YouTube, Facebook, Twitter etc. This increases their chances of driving sales conversions and ensuring long term success.

Customer Reviews & Feedback

Customer reviews are an important part of any business, and for fitdeck after their appearance on Shark Tank, customer reviews and feedback have been invaluable.

Customers have expressed satisfaction with the product, with many highlighting its ease of use, versatility, and its portability. Reviews have also pointed out fitdeck’s ability to help users achieve their fitness goals.

Collecting customer feedback has been key for fitdeck to continue to refine its product and improve user experience.

Customer Reviews

Fitdeck, a business that produces playing cards with exercises on them to help people stay active and fit, gained attention after appearing on the show Shark Tank. The company sought an investment from the sharks but failed to secure one; however, this setback didn’t prevent Fitdeck from gaining popularity among consumers.

Reviews of their products indicate customer satisfaction and brand loyalty. Customers cite convenience as one of the main reasons for choosing Fitdeck over other exercise programs, since they can do workouts at home without having to go to a gym. Additionally, users have found creative ways to use the cards in order to make exercising more fun. For example, some customers have used them as flashcards or even played games using them.

Overall, reviews suggest that consumers are pleased with what Fitdeck offers and likely continue purchasing its products regardless of not getting a deal on Shark Tank.


One important factor for Fitdeck’s success is the positive feedback from its customers concerning both their products and customer service.

In addition to reviews praising convenience, users have reported satisfaction with branding strategies as well as customer service.

For example, some customers mention that they appreciate how the company seeks out customer feedback in order to improve its services.

This suggests that Fitdeck has effectively used customer feedback to build a stronger brand image and attract more people who are interested in staying active and fit.

As such, it appears that using customer feedback is an effective way for Fitdeck to increase its visibility among consumers.

Challenges Faced By Fitdeck

FitDeck faced a number of challenges after their appearance on Shark Tank.

Firstly, the user experience was not optimized for web and mobile platforms, which hindered its growth potential. Without an easy-to-use platform, users were unable to access FitDeck’s range of products and services in a convenient manner.

Additionally, the company had yet to establish viable pricing models that would appeal to consumers while generating profits for the business. These two issues created a roadblock into FitDeck’s success as they were unable to capitalize on the exposure provided by appearing on Shark Tank.

In order to overcome these obstacles, FitDeck made significant investments into improving their online presence. This included developing new interfaces with enhanced user experiences across all devices, along with introducing more competitive pricing plans to generate revenue from customers.

By doing so, it allowed them to reach out beyond just those who had watched their episode of Shark Tank and tap into other markets where there was greater demand for their product offerings. Through this strategy, FitDeck was able to leverage their involvement in Shark Tank and create many opportunities for themselves within the fitness industry.

As such, they have been able to continue growing despite facing initial challenges coming off the show.

The Future Of Fitdeck

FitDeck was featured on Shark Tank in 2017, and since then the company has seen tremendous growth. The innovative system of exercise cards allow users to create personalized workouts for cardio exercises and muscle toning with no additional equipment necessary.

Since appearing on the show, FitDeck has developed partnerships with a range of health clubs around the world. They have also launched an app that features more than 250 different workout programs and expanded their product line to include home fitness kits.

These changes have allowed FitDeck to become a leader in the fitness industry, providing people around the globe with easy access to high-quality workouts tailored to their needs. Going forward, it looks like the brand will continue expanding its reach as they look to further revolutionize how we stay fit at home or while traveling abroad.

With thousands of positive reviews from satisfied customers, there seems to be no limit when it comes to what this dynamic team can do next.


The story of FitDeck is one of ambition, resilience and ultimately disappointment. Despite ambitious efforts to expand their product range and gain brand recognition through social media presence, endorsements from influencers and customer reviews, FitDeck fell short in meeting its goals. The primary issue was a lack of adequate funding which hampered the company’s ability to compete with larger firms.

However, it would be wrong to write off FitDeck entirely. Its pitch on Shark Tank was well-received and its products still have potential as evidenced by customers who continue to purchase them.

With additional investment and strategic marketing plans, there’s every chance that FitDeck could rise again to become an industry leader.

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