What Happened To Five Minute Furniture After Shark Tank?

Five Minute Furniture, an innovative furniture company based in California, was featured on Shark Tank during its fourth season.

The concept of the business is simple: to provide ready-to-assemble furniture that can be put together in five minutes or less without any tools.

After appearing on the show, the brand received a huge surge of interest and achieved immense success within the first year.

However, what happened to Five Minute Furniture after their appearance on Shark Tank remains largely unknown.

This article will explore how Five Minute Furniture has evolved over time since they were featured on Shark Tank and examine why it may not have been as successful as some had originally hoped for.

Five Minute Furniture On Shark Tank

Five Minute Furniture, a company that specializes in innovative furniture designs and easy-to-use assembly kits for self-assembly, appeared on Shark Tank in 2017. The main goal of the business was to introduce their product to a wider audience as well as gain valuable feedback from experienced investors.

Founded by husband and wife duo Greg Hinzmann and Lauren Smith, Five Minute Furniture presented the Sharks with two distinct marketing strategies: an online platform through which consumers can purchase products directly from them, or stores could become distributors of their items.

The entrepreneurs sought $200k in exchange for 10% equity stake in the company; however, due to hesitation among the Sharks regarding market saturation and potential lack of interest from customers, they were unable to secure any offers.

Despite this setback, both founders remained optimistic about the future of their venture. After appearing on Shark Tank, Five Minute Furniture saw tremendous growth within six months after its airing date — reported sales grew 600 percent compared pre-show numbers.

As such, it’s clear that despite not receiving formal investment during their time on the show, Five Minute Furniture benefited immensely from their appearance—an example of how even without financial backing one can find success if they have a great idea and strong marketing strategies behind it.

Initial Success Of Five Minute Furniture

As the saying goes, “A journey of a thousand miles begins with a single step”. This adage aptly applies to the initial success story for Five Minute Furniture – an innovative furniture assembly system that was featured on Shark Tank.

The concept behind this revolutionary idea was simple – it allowed people to put together complex pieces of furniture in just five minutes! The sets were designed to be easy enough for anyone to assemble without tools or any prior experience required. Customers could purchase kits online, which would come with everything they needed including instructions and parts that easily snap into place.

The company quickly gained recognition and traction among their target market due to its unique product offering and customer engagement strategy. Five Minute Furniture generated significant buzz on social media platforms and attracted many customers who wanted quick solutions when it came to assembling furniture.

Its consumer base grew rapidly as more people began sharing positive reviews about the product online. The success of Five Minute Furniture soon spread beyond the United States reaching other countries like Australia and Canada.

Expansion Of The Brand

  1. After appearing on Shark Tank, Five Minute Furniture was able to secure a $500,000 investment from investor Robert Herjavec.

  2. Since their appearance on the show, the company has worked to innovate their product line and add new items to their range.

  3. Five Minute Furniture has also made a foray into international markets, selling their furniture in countries such as China, India and the United Kingdom.

  4. In addition to international expansion, Five Minute Furniture has also partnered with retail stores such as Walmart and Target to increase their product visibility.

  5. This has enabled the company to expand their reach and appeal to a wider audience of customers.

  6. Five Minute Furniture’s success since appearing on Shark Tank is a testament to the power of the show and its potential to provide entrepreneurs with the resources they need to take their business to the next level.

Product Innovation

After the successful appearance of Five Minute Furniture on Shark Tank, the company has seen an increase in exposure and customers. This allowed them to expand their brand by focusing on product innovation through customer feedback. With this new approach, they have been able to develop a line of furniture that is both functional and aesthetically pleasing.

Additionally, Five Minute Furniture has also implemented innovative marketing techniques such as distributing coupons for free shipping or discounts when purchasing multiple items at once. These strategies have helped to further bolster the popularity of the brand due to its unique designs and affordable prices.

Ultimately, it’s clear that after appearing on Shark Tank, Five Minute Furniture was able to capitalize on increased visibility with strategic product innovations while utilizing creative marketing tactics – positioning itself well for future success.

International Expansion

Following the success of Five Minute Furniture on Shark Tank, the company has continued to expand its reach by looking towards international markets. With a global outreach strategy in place, they have been able to tap into foreign markets and increase their customer base.

By leveraging digital channels such as social media platforms, they are able to engage with customers around the world and provide them with access to their products. Furthermore, by utilizing localized content created specifically for each language or culture group, Five Minute Furniture is better positioned to attract more customers from different countries and regions.

This tactic has enabled them to develop an expansive consumer base that spans across multiple continents while still maintaining a strong presence in their home market. As such, it is evident that Five Minute Furniture has taken steps towards achieving international expansion through targeted marketing campaigns and increased visibility online.

Retail Partnership

In order to further expand their brand, Five Minute Furniture has been utilizing retail partnerships. This strategy allows the company to reach a larger customer base and leverage cost savings without having to invest heavily in infrastructure or resources.

By partnering with other retailers within its target market, they can gain access to new customers while capitalizing on existing relationships. Additionally, this type of partnership opens up opportunities for customer engagement as it provides an additional platform for them to interact with potential buyers.

Through these collaborations, Five Minute Furniture is able to extend its global outreach even further while maintaining control over costs and engaging directly with customers. As such, it is evident that retail partnerships have become an important part of the company’s expansion plans going forward.

Diversifying The Product Line

After appearing on Shark Tank, Five Minute Furniture was able to expand their brand. They increased the visibility of their product within the home furniture market and established a presence in mainstream culture. This gave them an ample opportunity to diversify their product line.

Five Minute Furniture began offering DIY kits with simple assembly instructions that allowed customers to construct pieces themselves without sacrificing quality or design. The company also took advantage of the rise in online sales by establishing an e-commerce platform where buyers could purchase individual parts as well as complete sets.

Additionally, they created instructional videos to help guide customers through assembling their own furniture at home.

The company’s approach proved successful as it opened up new markets for them while still appealing to existing fans who wanted something unique and easy to assemble. As such, Five Minute Furniture has become one of the leading brands in modern home furnishings thanks to these strategic decisions after appearing on Shark Tank.

Challenges With Expansion

Finding investment can be a major challenge for expanding businesses.

Five Minute Furniture, who appeared on the television show Shark Tank, had difficulty in finding investors to help them expand their business.

Cash flow can also be a challenge for businesses looking to expand, as Five Minute Furniture discovered, who had to create a plan to manage their expenses and income.

In the end, Five Minute Furniture was not able to secure enough investment to move forward with their expansion plans.

Finding Investment

The emergence of Five Minute Furniture into the market caused a stir. Offering consumers affordable and customizable furniture, their product was an immediate hit with customers looking for stylish yet practical solutions to their furnishing needs.

However, when it came to expanding their business further, they faced several challenges; obtaining adequate funding being one of them. While traditional means such as venture capital or bank loans are available options, often small businesses lack access due to stringent requirements and high interest rates involved in these processes.

Therefore, crowdfunding proved to be a viable alternative for Five Minute Furniture. Providing an easier way for people from all backgrounds to invest in start-up companies, this platform not only helped them secure additional funds but also provided invaluable publicity for their company.

This allowed them to expand their operations both domestically and internationally while providing products that remain competitively priced against other similar suppliers on the market today.

Cash Flow

Cash flow is an important factor to consider when expanding a business. For Five Minute Furniture, it was essential for them to manage their inventory and pricing strategies effectively in order to ensure sufficient cash flow.

To do this, they had to take into account the cost of buying raw materials, labour costs involved with production, shipping fees and any other associated expenses that come along with running a business. Moreover, they needed to determine appropriate pricing strategies so as not to be undercut by competitors while still remaining profitable.

This required careful research on industry trends and meticulous planning ahead of time. As such, without proper management of these aspects, expansion would have been difficult or even impossible for Five Minute Furniture.

Consequently, creating a system that allowed them to monitor their finances closely enabled them to successfully grow their operations both domestically and internationally.

Changes To The Business Model

After appearing on Shark Tank, Five Minute Furniture underwent a shift in their business model. The company began to focus more heavily on DIY kits and virtual workshops. They had already been selling furniture kits prior to being featured on the show, but now they were dedicating even more resources towards this product line. These kits included instructions for assembling pieces of wooden furniture as well as all the necessary hardware.

Five Minute Furniture also started offering virtual workshops that allowed customers to build their own furniture with guidance from experienced carpenters. Participants could purchase these online classes at an affordable price, learn how to assemble various types of woodworking projects, and then apply the skills acquired during the session in order to create something unique. Each workshop was designed by professional instructors who ensured safety protocols were followed throughout the process.

The response from customers has been overwhelmingly positive since Five Minute Furniture transitioned its business model. Customers have praised both the quality of products available through their DIY kit lines and the effectiveness of their virtual workshops offerings. Many people have stated they appreciate having access to such high-quality materials along with expert instruction without leaving home or costing too much money.

Increase In Competition

The challenges that Five Minute Furniture faced after their appearance on Shark Tank weren’t limited to the business model. As they gained traction, the competition in the furniture market increased dramatically. With the arrival of online competitors like Amazon Home and Wayfair, customers now had more choices than ever before when it came to purchasing new furniture.

To remain competitive with these businesses, Five Minute Furniture needed to rethink their pricing strategy if they wanted to stay afloat. Instead of trying to compete solely on price however, the company developed a unique proposition value which focused on convenience and ease-of-use. By offering an easy assembly process for all of their products, they were able to differentiate themselves from other companies who required extensive setup time or tools for installation.

This combined with free delivery offered customers added value at no additional cost – something that made them stand out among their peers. Five Minute Furniture was also able to leverage partnerships within their local community as well as national chains such as Target and Walmart. These agreements allowed them access to wider markets by providing greater exposure through brands that were already established in those areas – ultimately resulting in increased sales volume and revenue overall.

Impact Of The Coronavirus Pandemic

The Coronavirus pandemic has had a significant impact on Five Minute Furniture, as with many other businesses. The company was forced to pivot their model from in-person sales and demonstrations towards an online presence and virtual showroom. This required them to adjust the way they market their products and interact with customers.

As a result, they have seen an increase in website traffic, especially since most people are now staying home due to lockdowns or quarantine measures around the world. Five Minute Furniture’s success during this time is largely attributed to their ability to quickly adapt and take advantage of the digital revolution that has been triggered by the pandemic.

They implemented various strategies such as optimizing their website for search engine rankings, using Google Ads campaigns, creating content marketing pieces including blogs and videos, launching social media ads targeting engaged audiences, and introducing live chat services on their site. Through these efforts, they were able to build an extensive customer base across multiple channels.

The company also adapted their product offering to better suit customer needs amidst changing circumstances. For example, they added customization options for furniture orders so customers can get exactly what they want without having to leave their homes or wait too long for delivery times. In addition, numerous promotions and special offers were made available which helped attract new customers while keeping existing ones satisfied throughout this difficult period.

Five Minute Furniture Today

Five Minute Furniture, a furniture assembly kit startup featured on Shark Tank in 2015, has experienced success since its appearance.

The company has seen a 500% increase in sales and has been featured in notable publications such as Entrepreneur, Forbes and the New York Times.

In 2019, the company rebranded itself as Assembly Solutions, offering assembly services for all types of furniture.

The company also now provides an online platform that allows customers to find assembly professionals in their area.

Five Minute Furniture’s Success

The story of Five Minute Furniture is one that continues to inspire entrepreneurs. After their appearance on Shark Tank, the company has seen tremendous success in terms of brand loyalty and customer feedback.

Many customers have praised their ability to provide quick assembly without sacrificing quality or comfort. In addition, the company’s range of product designs have been widely acclaimed for being both aesthetically pleasing and easy to use.

As a result, Five Minute Furniture has become an established leader in the ready-to-assemble furniture industry with no signs of slowing down anytime soon. The future looks bright for this innovative startup as they continue to drive innovation through products that are designed with ease of assembly and comfort at the forefront.

With such strong customer loyalty and positive reviews, it appears that Five Minute Furniture will be around for years to come.

Company Rebranding

Recently, Five Minute Furniture has embarked on a company rebranding effort to further drive customer loyalty and product sales.

Through the use of innovative marketing strategies and increased customer outreach, they have been able to reach more potential customers than ever before.

This includes leveraging social media platforms such as Facebook and Instagram to showcase their products’ unique features and design aesthetic.

Additionally, they have also launched an online store where customers can purchase furniture directly from them.

In addition to these digital efforts, Five Minute Furniture is also making strides in traditional advertising by partnering with well-known brands like Target and Walmart for exclusive promotions that offer discounts on certain items.

The goal of this strategy is not only to increase brand recognition but to make the products even more accessible for consumers across the country.

By utilizing both modern technology and classic commerce practices, Five Minute Furniture is aiming to grow their business while still providing quality service at affordable prices.

These initiatives demonstrate Five Minute Furnity’s commitment to helping people live better lives through easy assembly furniture solutions without sacrificing comfort or style; it appears that this ambition will continue for some time yet.

Lessons Learned From Five Minute Furniture

Providing progressive and practical products, Five Minute Furniture is an innovative solution for anyone looking for a sustainable way to furnish their space. The company gained notoriety after appearing on Shark Tank in 2017 where they presented their folding furniture concept. After being met with mixed reviews from the panel of investors, it was ultimately decided that the business would not receive any funding from them.

Despite this setback, Five Minute Furniture has remained committed to its mission of providing high-quality foldable furniture solutions for people who want to save time and money by using efficient designs. In order to make these solutions more accessible, they have implemented several strategies including expanding into international markets, adding new product lines, and engaging in joint-ventures partnerships.

The team at Five Minute Furniture continues to strive towards creating revolutionary ideas that are both stylish and functional while staying true to their core values of sustainability and affordability.

As such, here are five key lessons which can be learned from the success story of Five Minute Furniture:

  • Believe in your vision – no matter what obstacles you face

  • Don’t let rejection stop you from pursuing your dreams

  • Focus on customer satisfaction first

  • Always look for creative ways to differentiate yourself from competitors

  • Embrace innovation as part of continual improvement and strive to provide the best quality products and services.


Five Minute Furniture’s story is an example of the successes and challenges that can accompany rapid expansion. Though their initial success was impressive, diversifying product lines and expanding operations led to increased competition as well as unforeseen financial issues due to the global pandemic.

Despite these obstacles, Five Minute Furniture has continued to adapt and evolve, offering lessons for other entrepreneurs looking to grow quickly. Some may question whether it was wise for a small business to expand so rapidly in such a competitive industry. However, with proper planning and research into potential market trends, rapid growth can be achieved without compromising quality or customer satisfaction.

By learning from businesses like Five Minute Furniture who have navigated unique scenarios successfully, entrepreneurs can set themselves up for long-term success.

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