What Happened To Phonesoap After Shark Tank?

PhoneSoap is a company that has gained fame and recognition since it was featured on the popular television show, Shark Tank. While the success of the product after appearing on the show has been undeniable, its future remains uncertain.

This article will explore what happened to PhoneSoap following their appearance on Shark Tank and examine how they have fared in the years since then.

PhoneSoap first appeared on Shark Tank in 2014 as a way to clean cell phones using ultraviolet light technology. The company presented an innovative solution to the problem of germs accumulating on our devices, particularly those kept close to us at all times like smartphones.

After gaining attention from both investors and viewers alike, PhoneSoap went on to become one of the most successful products ever featured on Shark Tank with sales reaching more than $20 million by 2019.

The Phonesoap Pitch On Shark Tank

In 2015, Shark Tank viewers watched as the founders of PhoneSoap presented their innovative product to the Sharks. The audience was captivated by the idea that a smartphone sanitizer could help combat germs and bacteria on our everyday devices. But how did this small business leverage its brand strategy and product innovation? What were the Sharks’ reactions to such an out-of-the-box concept? Would they be willing to invest in something so unique? These questions lingered in everyone’s minds as the presentation progressed.

PhoneSoap made sure to emphasize every detail about its device during its pitch to prove why it would make a great investment for any Shark. This included showcasing not only its effectiveness but also emphasizing how easy it is to use – just put your phone inside and close the lid!

It was no surprise that after hearing all these details, Lori Greiner quickly jumped at the chance to make an offer: two hundred thousand dollars for 50% equity stake in PhoneSoap. While there was some back-and-forth negotiation between her and co-founders David working together with Dan Barnes, she eventually agreed on giving them $300K for 33%.

The successful outcome of this deal further demonstrated how effective PhoneSoap’s branding strategy and product innovation had been up until then. Not surprisingly, since appearing on Shark Tank, PhoneSoap has continued expanding its products and services worldwide; now offering a variety of UV devices from phone sanitizers, toothbrush sterilizers even pet bed cleaners!

Investor Interest In Phonesoap

PhoneSoap, a company which produces a device that uses UV light to sanitize mobile phones, pitched their product to the Sharks on Shark Tank in 2017.

The Sharks were intrigued by the product and its potential use in the healthcare industry. However, none of the Sharks made an offer to invest in the company.

Following the episode, PhoneSoap has gone on to become a successful company, raising over $6 million in venture capital funding.

In addition, the company has partnered with multiple health organizations to provide UV sanitization products to hospitals.

Phonesoap’s Pitch

PhoneSoap made a successful appearance on Shark Tank, gaining the interest of investors.

The company’s pitch focused on how their product kills 99.9 percent of germs and bacteria on phones using UV-C light technology.

Cold calling was used to expand its customer base and in order to increase sales, PhoneSoap employed branding initiatives such as celebrity endorsements from professional athletes and social media influencers.

After its Shark Tank episode aired, PhoneSoap received an influx of orders which led to a surge in revenue for the company.

Additionally, they experienced increased visibility which resulted in numerous partnerships with well-known organizations such as 3M and American Red Cross.

As a result of these factors combined, PhoneSoap has become one of the most popular phone sanitizers available today.

Investor Reactions

Following the successful appearance of PhoneSoap on Shark Tank, investors have been keen to invest in the company. This is due to several factors such as their brand recognition and venture capital opportunities that are available with this product.

The surge in orders after their episode aired has led to a spike in revenue for PhoneSoap which has made them one of the most popular phone sanitizers today.

Additionally, they have secured numerous partnerships with well-known organizations, further increasing investor interest and confidence in PhoneSoap’s potential success.

With its innovative technology and impressive sales figures, it appears that PhoneSoap is well on its way to becoming an industry leader.

The Impact Of Shark Tank On Phonesoap

Having gained the attention of investors, PhoneSoap was invited to appear on Shark Tank in 2016. The episode was a success for PhoneSoap and resulted in an investment from Mark Cuban and Lori Greiner.

After their appearance on the show, online reviews of the product increased dramatically as customers responded positively to its features and design. The impact of being featured on Shark Tank has been immense for the company’s growth.

Immediately following the airing of the episode, sales tripled overnight and have since grown exponentially year over year. In addition to increasing overall exposure, customer feedback indicated that customers felt more confident purchasing after seeing it on television with well-known entrepreneurs endorsing it.

This is evidenced by consistently positive online reviews praising both the quality of construction and efficacy of sanitizing phones efficiently. PhoneSoap’s journey on Shark Tank provided them not only with financial backing but also valuable exposure that helped catapult their business into mainstream success.

As a result, they’ve become one of today’s most popular phone sanitizers, selling millions each month across 40 countries worldwide.

Post-Shark Tank Successes

The appearance of PhoneSoap on Shark Tank was a pivotal moment for the company, propelling it to success. The founders presented their innovative product with precision and passion, captivating the Sharks’ interest. They articulated vivid plans for marketing and branding strategies that would help solidify customer loyalty going forward.

Following the segment’s airing, PhoneSoap experienced immense growth in sales as well as an influx of publicity. This enabled them to pursue more ambitious objectives such as expanding their product line, developing new partnerships, and increasing international distribution. As consumer demand kept growing, they were able to leverage this momentum into larger-scale collaborations with retail outlets across North America and Europe.

PhoneSoap has become widely recognized as a leader in mobile device cleaning technology due to its innovative design and robust performance capabilities. Their success is evidenced by several awards received including “Top Pick: Best Smartphone Sanitizer” from Digital Trends magazine and ‘Best New Product’ at CES 2020 Innovation Awards Program.

It is clear that PhoneSoap has exceeded expectations since appearing on Shark Tank; however their story is not finished yet. With strategic investments in research & development, along with aggressive branding campaigns, there is no telling how far this remarkable business can go next.

Expansion Into International Markets

After appearing on Shark Tank, PhoneSoap experienced a surge in interest and sales. In order to capitalize on this growth, the company began making plans for global expansion.

This included introducing products into new markets while ensuring they followed local regulations. Furthermore, it also entailed establishing appropriate localization strategies that took into account cultural nuances and consumer preferences.

The company was successful in its goal of achieving global reach, launching products across North America, Europe and Asia Pacific regions. To ensure localized product offerings, it invested significantly in customer research and worked with local partners who could provide insights about each market’s needs.

This allowed them to create customized marketing campaigns based on region-specific trends and interests as well as tailored messaging which resonated better with audiences in different countries.

PhoneSoap’s success story is one of an innovative start-up that leveraged technology to break through international markets by mastering their knowledge of regional dynamics and leveraging relationships with local stakeholders. By taking these steps, the company has been able to extend its presence beyond just domestic boundaries and establish itself as a key player in many markets around the world.

Creation Of New Products

Product design involves the process of conceptualizing, developing and refining a product to meet specific objectives.

Market research is a key component of new product development, as it helps to identify customer needs and preferences.

PhoneSoap utilized market research to generate an innovative product design that cleans and sanitizes phones, creating a product that was not available previously.

Following its appearance on Shark Tank in 2014, PhoneSoap has experienced dramatic growth and is now a successful business.

Product Design

The creation of new products involves several aspects, including product design.

PhoneSoap is a company that specializes in the production of phone-cleaning devices and was featured on Shark Tank.

To ensure successful product design, PhoneSoap utilized an effective branding strategy and conducted thorough consumer research prior to launching their products.

The brand’s use of high-resolution visuals and vibrant colors has enabled them to create strong associations with their target market.

Additionally, they heavily invested in conducting customer surveys to gain insight into how people used their products and understand what features would be necessary for creating better designs.

As a result of this comprehensive approach to product design, PhoneSoap experienced immense success after appearing on Shark Tank; within 30 days of airing, over 10,000 units sold out across various retail stores nationwide.

This demonstrated the effectiveness of the strategies implemented by PhoneSoap which have allowed them to successfully launch innovative products.

Market Research

Market research is an important part of the product creation process. It involves gathering information about customer preferences, trends in the industry, and competitor strategies to determine what sorts of promotional and marketing strategies are most likely to be successful for a new product launch.

PhoneSoap was able to successfully identify key areas of opportunity through their market research efforts; this enabled them to create promotional campaigns that resonated with their target audience, resulting in high demand for their products. To maximize the success of these initiatives, they used data-driven insights gathered from surveys and focus groups when developing their messaging and branding.

By leveraging customer feedback along with up-to-date market intelligence, PhoneSoap was able to craft promotional strategies tailored to meet the needs of its customers.

Business Partnerships

PhoneSoap’s appearance on Shark Tank in 2015 marked the beginning of a new era for the innovative phone sanitizer. Having impressed all five Sharks with their product and their vision, PhoneSoap secured an investment from Lori Greiner and Robert Herjavec that helped them expand further into different markets.

Since then, PhoneSoap has established many innovative partnerships and strategic alliances:

  • They partnered with The Knot to provide wedding attendees with clean phones at receptions.
  • They collaborated with Sioux Falls School District to give students access to safe mobile devices.
  • They formed an alliance with various healthcare providers such as Mayo Clinic Health System, Sanford Health, and Avera McKennan Hospital & University Health Center to ensure proper sanitation of medical instruments used during patient care procedures.

These business expansions allowed PhoneSoap to become one of the leading companies in smartphone sanitation technology.

As a result, they have been able to extend their reach even further by establishing international relationships in countries like Canada, Mexico, China, Japan, South Korea, Australia, New Zealand, France, United Kingdom and Germany. Through these long-term relationships and collaborations over the years PhoneSoap has kept up its mission of providing cleanliness solutions while creating growth opportunities around the world.

Social Media Presence

The success of PhoneSoap following their appearance on Shark Tank was further bolstered by their emphasis on social media presence. Their strategic use of the platform allowed them to increase brand awareness and build customer loyalty. In order to track their progress, they employed a variety of metrics including page views, follower growth, engagement rate, post frequency, reach per post and average comment length.

To ensure that these figures continued to rise, PhoneSoap implemented an effective content strategy which focused on creating engaging visuals and informative videos to get potential customers invested in the product. They also used influencer marketing campaigns to target specific demographics with tailored messaging as opposed to blanket coverage across all platforms. This tactic enabled them to leverage existing relationships between brands and influencers for greater visibility online.

PhoneSoap’s commitment towards using modern technology in combination with traditional marketing tactics served as the cornerstone for their commercial success after appearing on Shark Tank. The company has since grown from a small enterprise into one of the leading sanitizing devices available today; testament to the power of leveraging multiple channels when it comes to long-term business growth prospects.

Metric Phone Soap Performance
Page Views +30% YOY
Follower Growth +50% YOY
Engagement Rate +20% YOY
Post Frequency Twice Daily (Mon-Fri)
Reach Per Post 5K+ Impressions/Post
Average Comment Length 70+ words/comment

Awards And Accolades

  1. PhoneSoap, the UV sanitizing device, won the 2019 Edison Award for Best New Product.

  2. PhoneSoap has been featured in numerous media outlets, including Wired, The Huffington Post, and The Wall Street Journal.

  3. PhoneSoap received a Shark Tank investment from Mark Cuban in 2016.

  4. Following the Shark Tank appearance, PhoneSoap was highlighted in Entrepreneur magazine as a “Startup to Watch.”

  5. PhoneSoap was recognized in 2017 for its innovation and creativity, receiving the International Design Excellence Award from the Industrial Designers Society of America.

  6. PhoneSoap was also included in Inc. magazine’s list of the “10 Most Innovative Companies in Health Care” in 2017.

Awards Won

Since appearing on Shark Tank, PhoneSoap has been the recipient of a number of awards and accolades.

In 2016, they were named one of Entrepreneur Magazine’s 100 Brilliant Companies. They also received an innovation award from Consumer Electronics Show (CES) in 2017 for their UV sanitizing product line.

Additionally, Forbes selected them as one of their top 10 startups to watch in 2018 due to their innovative products and forward-thinking company culture.

PhoneSoap’s success can be attributed to the positive customer feedback that followed after the airing of its episode on Shark Tank. Customers praised not only the effectiveness of the product itself but also how quickly it cleaned phones and other mobile devices within minutes.

Its popularity among consumers resulted in more than $1 million dollars worth of orders just days after being featured on Shark Tank – a testament to its impressive reception by viewers who tuned into the show.

The continued growth and development of PhoneSoap is another example of how companies can benefit from strong customer engagement and successful public relations campaigns.

Through strategic partnerships with industry leaders such as Amazon, Verizon, Target, and Bed Bath & Beyond; customers have had access to quality products at competitive prices while gaining valuable insight into new technology advancements related to health and safety measures like ultraviolet light sanitation solutions for home or office use.

Recognition Received

In addition to the accolades and awards PhoneSoap has received, its success can also be attributed to greenwashing and celebrity endorsement.

The company has taken a proactive approach in promoting their product with an emphasis on environmental protection and sustainability initiatives.

This strategy of emphasizing how beneficial their products are for the environment drew attention from many celebrities who endorsed the brand, including actor Neil Patrick Harris.

Furthermore, PhoneSoap’s presence on popular TV shows such as Shark Tank helped create a public awareness which further increased demand for their product.

By engaging in these tactics, they were able to reach more potential customers while expanding their customer base beyond what was previously possible.

With this effective marketing campaign, it is no wonder that PhoneSoap continues to experience growing success even after being featured on Shark Tank.

Media Coverage

PhoneSoap has not only received awards and accolades, but also media coverage. This coverage has helped the company to gain brand recognition and increased visibility of their product.

Customers have expressed positive feedback about the product on social media platforms such as Twitter and Instagram, with many expressing how impressed they are with its effectiveness in cleaning phone screens.

Additionally, PhoneSoap was featured in some of the most popular magazines and newspapers around the world including The New York Times and Forbes Magazine.

Through this attention from traditional media outlets, it is no surprise that PhoneSoap continues to experience success even after being featured on Shark Tank.

The Future Of Phonesoap

Following their appearance on Shark Tank, PhoneSoap quickly became a household name. The company was inundated with requests from customers all over the world wanting to buy their innovative device. As demand for the product soared, it soon become clear that phone hygiene was an everyday problem that needed solving.

To meet this demand and continue its growth as a business, PhoneSoap turned to crowdfunding campaigns:

The success of these campaigns allowed PhoneSoap to expand its brand even further. It introduced new products such as charging docks and UV sanitizing wands into its range, allowing them to reach an even larger customer base. Alongside this expansion came various branding strategies which saw PhoneSoap partner with numerous companies in order to increase public awareness of their products. This included partnerships with tech giants like Apple and Amazon Prime.

Through clever marketing tactics and efficient operations management, PhoneSoap is now one of the most recognizable brands in mobile hygiene technology today. Furthermore, the company has expanded beyond just producing phone cleaners; they are now involved in research projects related to the use of ultraviolet light in sanitation and medical applications.

  • Developed strategic partnerships with well-known companies including Apple and Amazon Prime
  • Leveraged crowdfunding campaigns to fuel expansion efforts
  • Released additional products such as charging docks and UV sanitizing wands
  • Active involvement in research projects related to sanitation/medical applications using UV light
  • Established itself as a leader in mobile hygiene technology worldwide


PhoneSoap is a success story that shows the power of Shark Tank. From its initial pitch on the show, PhoneSoap has had incredible growth and expansion in international markets, business partnerships, and awards.

Additionally, their strong social media presence has allowed them to reach customers around the world. As evidenced by their continued success since appearing on Shark Tank, it’s clear that PhoneSoap will continue to expand for years to come — an inspiring example of ambition and determination paying off.

Symbolically speaking, this company stands as a beacon of hope for aspiring entrepreneurs everywhere: with enough passion and commitment, dreams can become reality.

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