What Happened To Pooch Selfie After Shark Tank?

The popular smartphone accessory, Pooch Selfie, made a big splash on the ABC show Shark Tank in 2015. After appearing on the show, viewers were eager to find out what happened next for the canine-focused invention.

This article will examine how Pooch Selfie fared after its appearance on Shark Tank and discuss why it was so successful among pet owners.

The product created by entrepreneurs Julie Creedon and Renee Fallon was designed to give dog owners an easier way to take photos of their pets. With a squeaky tennis ball attached to a plastic arm that fits over most smartphones, users can easily capture quality images of their furry friends.

On Shark Tank, the two entrepreneurs pitched their idea with enthusiasm and ultimately landed an investment from Lori Greiner of $100,000 in exchange for 20% equity stake in the business.

Overview Of Pooch Selfie

Pooch Selfie was a product featured on Shark Tank in 2014. Founded by Jennifer Conrad, the Pooch Selfie is an attachable smartphone device that allows pet owners to take selfies with their dog from any angle. The product quickly gained traction and earned $100,000 of revenue in its first year after appearing on Shark Tank.

The company worked hard to develop a strong branding strategy that would set it apart from other products and appeal to pet owners everywhere. To this end, they used customer feedback platforms such as social media surveys to gain insight into how customers felt about their product, allowing them to make decisions based on real-time data rather than relying solely on intuition.

This approach proved successful for the company, resulting in increased visibility and awareness of the brand. Following their appearance on Shark Tank, Pooch Selfie continued to grow over the years and expanded beyond just pet accessories into human apparel and lifestyle items as well.

Despite not receiving investments from any of the Sharks due to disagreements between Conrad and them regarding equity offers, Pooch Selfie has achieved success through strategic partnerships, effective marketing campaigns, and positive word-of-mouth reviews from satisfied customers.

Pooch Selfie’s Appearance On Shark Tank

The journey of Pooch Selfie took an exciting turn when they made their appearance on the famous television show, Shark Tank. Accompanied by their towering mascot – a life-size golden retriever – the two entrepreneurs presented to the panel with an innovative product and detailed branding strategy that impressed all five Sharks.

Pooch Selfie’s creative approach towards pet photography resonated well with both viewers and the judges. The company received overwhelming customer feedback for its unique design and quality materials used in manufacturing selfie sticks for pets.

Moreover, investors were drawn to the founders’ commitment to developing new products regularly to create an evergreen brand. With this newfound attention from media outlets around the country, as well as potential venture capital opportunities from top tier firms, Pooch Selfie had finally secured a solid foundation to further scale their business operations.

Lori Greiner’s Investment

Pooch Selfie, a product created by entrepreneur Garrett Gee, was featured on the ABC reality show Shark Tank in 2017. On the program, entrepreneurs pitch their business ideas to investors and receive funds for their projects. Gee sought $100,000 USD in exchange for 10 percent of his company.

The ‘shark’ Lori Greiner, who specializes in investments related to fashion and home care products, offered Gee $100,000 USD but asked for 20 percent of his company instead. After some negotiation from both sides, they settled on 15 percent equity in exchange for the investment.

This agreement would give Pooch Selfie access to more resources such as marketing campaigns and operating capital which could be used to expand its reach within the pet care industry. Additionally, it allowed them to develop new dog toys and other pet accessories outside of just taking pictures with one’s canine companion.

Gee accepted Greiner’s offer and has since seen success with Pooch Selfie – selling over 13 million units worldwide as well as distributing products through major retailers like Walmart and Petco. They have also been able to donate thousands of units to animal shelters across the United States while continuing to strive towards bettering pet care around the world.

Expansion Of The Business

As the popular saying goes, “a picture is worth a thousand words”. This adage certainly rings true for Pooch Selfie – an innovative pet product that made its debut on Shark Tank.

After the show aired, the business saw tremendous growth and expansion due to newfound exposure from both television and online audiences alike. As their customer base expanded exponentially overnight, Pooch Selfie was faced with managing this rapid success while continuing to provide excellent service and products.

To accommodate growing demand, Pooch Selfies established a stronger online presence by launching e-commerce websites in multiple countries as well as increasing their social media marketing efforts.

In addition, they also invested heavily into research & development of new products; one example being the release of a patented phone attachment that allows owners to take pictures of their pets without having to use selfie sticks or tripods. These initiatives have proven successful based on overwhelmingly positive customer feedback received through recent surveys conducted by the company itself.

With these strategies in place, Pooch Selfie has become much more than just another ‘Shark Tank Success Story’ – it is now recognized globally as a premier provider of pet accessories with customers across all continents.

The story of Pooch Selfie serves as an inspiring example of what can be achieved when you combine hard work with opportunity – something we can all learn from!

Increase In Sales

Pooch Selfie, the stick designed for taking ‘selfies’ of dogs, saw an increase in popularity after appearing on Shark Tank. Following the appearance, a reported 600,000 units of the product were sold in the first two months.

This spike in sales resulted in an increase in revenue for the company, with the majority of sales being attributed to the online store. The online store also saw a 55% increase in revenue compared to the previous year.

Increase In Popularity

Since appearing on Shark Tank, Pooch Selfie has seen an increase in sales. This is largely attributed to the company’s social media success and savvy marketing tactics.

The product itself was able to attract a great deal of attention due its unique concept; allowing owners take selfies with their pets without having to use their hands. It caught the public’s imagination and became a viral sensation overnight.

Utilizing this phenomenon, Pooch Selfie then engaged in targeted campaigns through various online platforms such as Facebook, Twitter and Instagram to promote the product further. These strategies proved successful and allowed them to get more customers quickly resulting in higher sales numbers than before they appeared on television.

As a result of these efforts, Pooch Selfie saw an impressive surge in popularity that translated into increased revenue for the business.

Increase In Revenue

The increase in sales for Pooch Selfie has been largely credited to the successful implementation of strategic merchandising strategies and customer outreach efforts.

Through campaigns on social media platforms such as Facebook, Twitter and Instagram, the company was able to engage with new customers quickly and efficiently, resulting in a significant boost in revenue.

Additionally, by leveraging the unique concept of their product – allowing owners take selfies with their pets without having to use their hands – it captivated public attention and became an overnight sensation that further amplified its reach.

All these measures have enabled Pooch Selfie to record impressive growth which is expected to continue over time.

Increased Visibility

After appearing on Shark Tank, Pooch Selfie experienced an increase in sales and visibility. The product was featured prominently in a number of magazines and articles, leading to a surge in orders for the device. Additionally, social media influencers began sharing posts about the product with their followers, further increasing its reach.

Product placement has also been very effective in promoting Pooch Selfie. Several pet stores have begun stocking items related to the device and are displaying them prominently at checkout counters or on shelves throughout their store. This increased exposure has had a positive impact on sales as more customers become aware of the products available.

The use of influencer marketing has also contributed significantly to Pooch Selfie’s success since being featured on Shark Tank. Influencers often share photos showing how they’ve used the device with their own pets which can be seen by thousands or even millions of people across different platforms.

As these influencers continue to post content related to Pooch Selfie, more potential customers learn about it and may end up buying one for themselves or as a gift for someone else.

Overall, appearing on Shark Tank opened up new opportunities that allowed Pooch Selfie to gain greater visibility through strategic product placements and influencer marketing campaigns. As awareness continues to grow around this innovative dog accessory, so too will its popularity among pet owners looking for ways to capture special moments with their furry friends.

New Products

After appearing on the hit show Shark Tank, Pooch Selfie was met with overwhelming success. Not only did it receive a $100,000 investment from investor Robert Herjavec, but also an exponential increase in sales and exposure for the product.

Initially created to take the perfect selfie with your pet, Pooch Selfie quickly became known as more than just that; now they offer customers a line of pet wearables designed to make life easier for pet owners. Pooch Selfie’s products range from adjustable dog collars and bandanas to phone cases and toys. All their items are made out of quality materials that have been specifically chosen so pets can be comfortable while still looking stylish.

Additionally, they use online marketing platforms like Facebook Ads and Google Adwords to reach new customers around the world who may not have otherwise heard about them. The company has also implemented various promotional tactics such as offering discounts or free shipping when customers purchase multiple items at once.

Their mission has always been to provide high-quality, affordable products for all pet owners. They strive to make going through everyday tasks with our furry friends simpler – whether it’s walking them in style or taking pictures together – and ensure that you get the perfect shot every time!

Social Media Presence

The aftermath of Pooch Selfie’s appearance on Shark Tank was nothing short of incredible. Not only did the sales skyrocket with a massive 173% increase in sales, but the social media presence of this company went through the roof! The product quickly became an internet sensation and resulted in an abundance of customer engagement that would be difficult to replicate by any other means.

From leveraging their branding strategies to creative campaigns such as ‘Pooch Selfies’, they were able to reach out to customers all over the world. Their success story even made it onto popular news outlets around the globe! Branding Strategies Customer Engagement Social Media Presence
Leveraging Abundance Internet Sensation
Creative Campaigns Reach Out Popular News Outlets

As if this wasn’t enough, Pooch Selfie managed to make its mark in many pet shops across America, making it easier for consumers to purchase their products. This further increased customer engagement as well as brand recognition, resulting in long-term growth for the company. It suffices to say that Pooch Selfie has certainly come a long way since appearing on Shark Tank and continues to see immense success today.

Awards And Achievements

Award recognition for the Pooch Selfie smartphone attachment has been seen in publications such as The New York Times and The Wall Street Journal. Its success has seen it become the top-selling pet product in Petco stores nationwide.

After appearing on the popular television show Shark Tank, the Pooch Selfie secured a $100,000 financing deal with entrepreneur and investor Kevin O’Leary. This has allowed for the funding of marketing campaigns and product expansions.

The product has seen success in other areas beyond the United States, with sales in the United Kingdom, Australia, and Canada. Additionally, the product has also been featured in various other media outlets, including the Today Show, Good Morning America, and Forbes Magazine.

With the success of the product, the team behind Pooch Selfie has announced plans to create a new line of pet products.

Award Recognition

Pooch Selfie, the innovative product that provides pet owners with a hands-free way to take selfies of their furry family members, has seen great success after being introduced on Shark Tank.

Many viewers were enticed by the concept and could see it becoming widely adopted across the world.

Since then, Pooch Selfie has received numerous awards for its innovation, gaining valuable brand recognition and customer loyalty in the process.

The company was awarded 3rd place at SXSW’s Interactive Innovation Awards 2016 for “Best New Product” among thousands of submissions from all over the world.

Additionally, Pooch Selfie also won the Consumer Electronics Show (CES) 2020 award for Best Pet Technology of CES 2020 as well as TechCrunch Disrupt SF 2018 Audience Choice Award.

This kind of milestone achievement helps create an impression within customers, developing trust in potential buyers of this unique product.

Overall, Pooch Selfie has earned itself a significant level of respect from both industry experts and consumers alike since appearing on Shark Tank; it is certainly set up for future successes given its impressive track record thus far.

The combination of multiple accolades and word-of-mouth recommendations have helped to boost brand recognition and build customer loyalty ensuring continued growth for many years to come.

App Success

Since appearing on Shark Tank, Pooch Selfie has seen great success due to its innovative product.

Multiple awards and industry recognition have helped the company build a strong customer base while also increasing brand loyalty.

To further capitalize on this momentum and ensure continued growth, Pooch Selfie has implemented effective branding strategies and marketing tactics.

These endeavors include initiatives such as developing partnerships with pet-friendly businesses, hosting social media campaigns targeting pet owners, and creating promotional materials that can be used both online and offline.

Through these efforts, Pooch Selfie is able to reach more potential customers while also reinforcing their message of quality products and services for pets.

Financing Deals

In addition to the awards and industry recognition Pooch Selfie has earned, the company has achieved success in various financing deals.

These have included multiple funding rounds with venture capitalists as well as dealing negotiations with other investors.

Through these deals, Pooch Selfie was able to secure a steady stream of capital that enabled them to expand their product range and operations.

Moreover, they were able to attract new talent who could help further develop their brand identity and marketing strategies.

As a result of these efforts, Pooch Selfie is now an established name within the pet products industry and continues to experience strong sales growth year after year.


Following their appearance on Shark Tank, Pooch Selfie has seen immense growth in brand loyalty and customer reviews.

As a result of the increased exposure from the show, customers have been raving about the product online. The company’s website even features testimonials directly from users that are highly positive with many citing how convenient and easy it is to use.

This newfound success has enabled Pooch Selfie to expand its reach beyond just pet owners as individuals have found creative uses for the product ranging from family photos to selfies taken at public events. This surge of interest in their product has allowed them to increase production and availability around the world.

The endorsement from the Sharks gave people confidence in the quality of Pooch Selfie and helped spread knowledge of the product far and wide. With such an overwhelmingly positive response, this should continue to be a very successful venture well into the future.


Pooch Selfie’s story is an inspiring example of the power of ambition and dedication.

After appearing on Shark Tank, Pooch Selfie achieved remarkable success with Lori Greiner’s investment, expanding their business, increasing sales, creating new products, and building a strong social media presence.

It has also received numerous awards and accolades for its innovation in pet accessories.

The company is now considered one of the most successful projects to have ever come out of Shark Tank—a testament to how hard work and determination can make dreams become reality.

For this reason, it serves as a reminder that anything is possible when you put your mind to it.

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